Tuesday, January 29, 2008

New Event! Sweet Avenue Bakeshop teams up with Wheeler's

Hello dessert fans! We just wanted to let you know that we're adding another tasting party to our weekend-long Oscar party! We will be operating in conjunction with Sweet Avenue Bakeshop in Rutherford, NJ, on February 23rd for a series of ice cream tastings. Be sure to mark your calendars and, because space is limited, reserve your spot in advance!

Where? Sweet Avenue Bake Shop: 153 Park Ave, Rutherford, NJ, 07070
When? Saturday, February 23rd.
Tastings are at:

How do I get in on this? Simply send us an email (icecreamproject2007@yahoo.com) with "RSVP: SWEET AVENUE" as your subject, and include in the message which time slot you're going for as well as how many people you're reserving for. We're going to be capping it at 7-9 people per session, so only invite people you think deserve it.

Here's a bit more info about Sweet Avenue:

Gourmet News wrote:

"A husband-and-wife team opened Sweet Avenue Bake Shop here in August. While the shop offers traditional cupcakes, the house specialty is vegan cupcakes with no animal ingredients. For walk-in customers, the shop offers brewed coffee by the cup and soymilk alongside traditional dairy.With a strong focus on catering, Sweet Avenue creates custom-designed cupcake tiers for events ranging from baby and bridal showers to birthday parties."
And the The New York Times says:
"Cupcakes are inherently cute, but at Sweet Avenue Bake Shop in Rutherford they’re also playful and sometimes even slightly psychedelic. Of the 30 types of cupcakes on the rotating menu at this funky shop, nearly two-thirds are strictly vegan, made without dairy products or eggs. (Anywhere from 10 to 18 flavors are available on a given day.) It’s nearly impossible to distinguish the vegan cupcakes from the others. They are all charming and artfully arranged on cake stands in the display case. A taste test won’t betray the difference, either... The vegan cupcakes are appealing even for those who eat dairy products."

And check out how pretty they are! Works of art, each one!

See all you awesome New Jersey & New York folks there!

[[EDIT: Previously, the date for the Sweet Avenue tasting was listed as Friday, 2/23. The 23rd is actually a Saturday, so please note that it will take place on Saturday, February 23.]]


Virgo Girl said...

This calls for some serious blog reporting. I'll get my taste buds in order!

Melisser; the Urban Housewife said...

It's enough to make a girl fly to Jersey!

Holly said...

Please come to LA! I'm dying to try.

Veggies.... said...

Wow, great photos, so pretty...in fact these look too pretty to eat!

Dana said...

Oh my god.........
i want to eat all that.