Tuesday, February 26, 2008

Tell all your friends...

Hi ice cream lovers!

We've been having a great time with all the various and sundry parties and events lately, and we're very glad to have been able to expose so many new people to our delicious desserts. However, we know that the most genuinely powerful way for people to learn about us is always through the honest recommendations of people who tried us, and liked us. Please remember that Wheeler's is still new, small-scale, and completely independent. That means that rather than depending on a marketing or advertising agency to reach the masses, we instead count on you, the people we ultimately care about most, to spread the word.

So, who might be interested in trying out Wheeler's? We've had all kinds of people tell us why they like us, so maybe you know someone like this too: vegans (obviously), vegetarians, the lactose intolerant, people who are trying to lose or maintain weight, elders, the health conscious, those who prefer boutiques to chain stores, foodies, locals, and the dairy-wary.

If everyone who came to one of our events told two friends about us and our shop, this vegan ice cream could take over the world. And you know how we vegans feel about world domination.

Also, be on the lookout for our next meet-up. We're already working on it.

Thank You, Boston Folks!

Wow! We sure had a fantastic time at our hometown event last night. Everything went off without a hitch, and attendance was excellent! We want to thank everyone who helped make our construction party such a success: those who came, saw, and conquered their craving for the perfect vegan ice cream! We had such a good turnout, and we really appreciate your presence at our little gatherings.

We are also so very grateful to The Conscious Kitchen's Emilie for providing those delicious cookies. They were perfect! You've always been so good to us, and we're so glad you're around.

We hope everyone had a blast as well! And we definitely hope we'll be seeing your smiling vegan faces in the shop again when it opens. :)

Monday, February 25, 2008

Thank You New York!

We want to thank everyone who showed up to our party in Brooklyn yesterday! We had a great time getting a chance to meet you all, and appreciate your support.

We also really want to thank Hannah Kaminsky again for her work preparing treats for this event, and being so awesome with her support and reviews ('Scuse me, but I think hers is the first review for Ginger!). You are wonderful!

Check here for updates on Wheeler's events in New York in the future!

Thanks New Jersey!

Hello all! We just wanted to extend a very big THANK YOU to everyone who showed up to our New Jersey Oscar Party. We had a great time, and hope you all did too. To the people who drove from far away, we thank you especially. Your dedication to vegan treats is inspiring!

Huge thanks also go to the crew from Sweet Avenue Bakeshop in Rutherford for being such gracious hosts and helping to make this event as excellent as possible. You guys are the best!

Thursday, February 21, 2008

UPDATE: Boston Party this Monday, February 25th!

Hello there, gentle vegans and ice cream lovers! Following up with yesterday's post about our upcoming Brooklyn event, here's some awesome news and details about our party happening in Boston on this Monday.

Boston is our home base and is where our official ice cream lounge will (finally!) open its doors for business. We know we've been hinting about the shop and keeping quiet about where it's going to be, but we're finally spilling the beans.

Since our location is still under construction, we're going to be changing our Oscar theme to a Construction and Building theme to celebrate the process and labor of building something as awesome as a vegan ice cream shoppe. Continuing with this idea, and since we literally couldn't have gotten even to this point without the incredible support from our vegan ice cream loving friends, we're asking that attendees to the party show up dressed like those builders, construction workers, and architects who are so vital to creating a physical community, but so rarely celebrated. We're talking jeans, work boots, and hey, if you've got a neon vest or hard hat, that's some serious bonus points.

But just so you know, while dress-up is optional, those who humor us on this one will be getting a cool vegan goody box. So, why not?

Also, two of our favorite vegan bakers and business ladies are going to be rounding out the menu with an assortment of delicious treats: The Concious Kitchen's Emilie and BabyCakes NYC founder Erin McKenna (click here for her press page) will be serving up their fantastic baked goods and adding about 1000 awesome points to the whole affair. Really, how could you possibly miss this?

And at last! The details!

Where? The future location of the nation's very first vegan-centric ice cream shoppe, Wheeler's Frozen Desserts: 334B Massachusetts Avenue, just blocks from either the Symphony station on the Green line and the Mass Ave stop on the Orange line.
When? Monday, February 25th, from 7:30pm to 9:30pm.
How do I...? No reservations required! Just come on by; by the T, take a Green E line train to Symphony, and walk down Mass Ave away from the Christian Science Center; from the Orange Line, get out at Mass Ave, and take a left up Mass Ave towards Huntington Avenue, away from the South End. We're on Mass Ave by St. Botolph Street. To drive, you'll want to mapquest the address to find the best route.

This is going to be a great event and should be lots of fun. Plus, you get an exclusive first peek at Wheeler's Frozen Desserts's new digs. See you there! And don't forget to wear your steel-toed boots!

Tuesday, February 19, 2008

UPDATE: Oscar Weekend Party in Brooklyn!

OK, so we told you back in this post that we were throwing a weekend-long Oscar party at the end of this month. New Yorkers, those nearby, and those enthusiastic enough to make the trip out to the city, this is for you. So look lively.

On Sunday, February 24th, we will be holding our ultimate event in Brooklyn, at the Ad Hoc Art Gallery, which has kindly agreed to host us. It's going to be a memorable time for all.

We have joining us, our Guest Star, Hannah Kaminsky, (who is also one of our bloggy friends over at BitterSweet Blog) author of the brand new and highly acclaimed My Sweet Vegan. She is awesome. She's so awesome, she's going to make us a small selection of her fantastic and legendary cakes/cookies/crumblies to compliment our creamy confections. Yeah, we're stoked.

AND! For the first time ever, this Wheeler's bash will have DJ JT from Philadelphia spinning fresh tunes throughout the party.

Here are the details:

Where: The Ad Hoc Art Gallery:
49 Bogart St, Unit 1G, Buzzer #22 / Brooklyn, NY
When: Sunday, February 24th, at 1:30pm.
How do I get there? Taken from the Ad Hoc Art Gallery's website:

"[We are located] next to The Archive coffee shop and Brooklyn's Natural grocery. We are one short block from the Bogart St. exit of the Morgan Ave. stop on the "L" train. Our front is painted red, you can't miss it.



Take L train to Morgan Avenue stop (6th stop into Brooklyn).
Exit at rear of train (coming from Manhattan) through the Bogart St. exit. When you exit the station you are on Bogart St. Turn Right and walk one block, crossing Seigel, to 49 Bogart.

Mapquest the addy or call us, the streets are screwy out in the wild west (e.g.- Flushing has been under construction for years). We are east of Bushwick Ave., west of Morgan Ave., just norht of Flushing Ave., and south of Metropolitan Ave."

If you get lost, you can get in touch by calling Wheeler, at 617-216-9087, or the folks at Ad Hoc at 718-366-2466.

Be there!

Wednesday, February 13, 2008

DIY Ice Cream for Blizzard-y Days!

So, it's still snowing in good old New England here, and if you have no Wheeler's to savor, the time is perfect for that old-timey icey treat, snow ice cream. We recommend putting a bowl out while it's snowing to make sure yours is fresh, but if you must take from a snow bank, please make sure it's as clean as possible, with no dirt or curious coloring.


1 cup soy creamer or soy milk
1/2 cup sugar of your choice
1 teaspoon vanilla extract
dash of salt
1/4 cup mashed banana
5 cups of fresh, clean snow
Mix together and enjoy! A hand mixer or submersion blender will make this much easier. You can also try this with different extracts, like almond, maple, peppermint, or chocolate!

Have fun, and stay warm!

Tuesday, February 12, 2008

Smoothies! Because you can't eat straight ice cream all the time...

Hey all,

Today, we bring you, not news or announcement, but a couple fun smoothie ideas. Yeah, it's cold outside (probably), but you can still mix some of these up, sip slowly, and pretend it's already summer. Here you go!

Add this
Page to

Strawberry Smoothie Ice Cream Soda

by Chef Jackie Shen

veganized by Wheeler's


1 pint (8 ounces) or 2 cups ripe strawberries, hulled and washed
2 cups ice cubes
4 ounces of simple syrup (see note)
1/2 cup thinly sliced strawberries
2 large scoops vegan Vanilla ice cream
2 large whole strawberries, for garnish


In a large capacity blender, put strawberries, ice cubes, simple syrup and blend until completely smooth, scraping down sides as necessary.

Divide smoothie between two 12-ounce soda glasses, layering sliced strawberries in the middle. Top with a big scoop of strawberry ice cream and serve with long spoons and a straw.


Simple syrup, unlike granulated sugar, dissolves instantly in liquid and can be made and stored, refrigerated, indefinitely. Mix 1 cup of sugar and 1/2 cup of water together in a saucepan and cook over medium heat, stirring until sugar dissolves. Boil for 2 minutes. Cool and store, covered, refrigerated. Makes 1 cup.

... Also, an alcoholic smoothie for adult-type parties. This one was a staff favorite on smoothie experimentation day.

Amaretto Iced Smoothie

(serves 1)


1/2 oz amaretto
1/2 oz Kahlua
1 large scoop Wheeler's Black Label Espresso or Chocolate ice cream
6oz. espresso, chilled
Whipped "cream"
pinch of cocoa powder for garnish


Blend all ingredients in a blender (except whipped "cream"). Blend until smooth. Serve immediately. Top with whipped cream and dust top with cocoa powder.

Monday, February 4, 2008

REPOST: Nutritional Information

Hey all,

This is a repost of our nutritional information and comparison of our product compared to conventional ice creams. We've had a lot of fantastic press lately and the number one question we've been being asked is regarding nutritional information, so we're going to be directing people here where it's all laid out nice and neat. If you've seen all this before, thanks for your patience. If it's your first time here, welcome! Re-Post begins.....


We all love dessert. And we definitely love a dessert that's good for us. Well, at least one that isn't bad for one's health. We know it's probably been a while since most of you readers ate cow's milk ice cream, but here's a reminder of how much better for you our non-dairy ice cream is than the average ice cream.

OK, ready for some numbers? Here goes. All data is for 4oz (1/2 a cup) of vanilla ice cream.

This is the nutritional breakdown for a 4oz. serving of Wheeler's ice cream. Nutritional information for other flavors varies slightly, but info for Vanilla is similar to most.
80 Calories
1.5g Fat
0g Protein
17g Carbohydrates
7mg Sodium
0g Cholesterol
11g Sugars
0g Fiber

Here's the nutritional breakdown for the same size serving of Ben & Jerry's (Original Vanilla)
240 Calories
16g Fat
4g Protein
21g Carbohydrates
75mg Cholesterol

60mg Sodium
19g Sugars
0g Fiber

And for Haagen-Dazs...
270 Calories
18g Fat
0g Protein
21g Carbohydrates
120mg Cholesterol
70mg Sodium
21g Sugars
0g Fiber

But what about actually going out for ice cream? Here's the info on Cold Stone...
264 Calories
15.4g Fat

4g Protein
25.7g Carbohydrates
60mg Cholesterol
60mg Sodium
22.4g Sugars
0g Fiber

Is frozen yogurt any better? A little I guess, but not much. TCBY information here.
164 Calories
3.5g Fat

4.7g Protein
26.9g Carbohydrates
18mg Cholesterol
70mg Sodium
23.4g Sugars
0g Fiber

For this last one, I am being true to the ounce. Since no Dairy Queen cone comes in 4oz like the rest of our data, for a reference, 3oz is the child's size, and 5oz is a small. So pretend you didn't quite finish that small cone. Here's what you got.
192 Calories
6g Fat

4.4g Protein
30.4g Carbohydrates
18mg Cholesterol
92mg Sodium
22g Sugars
0g Fiber

We know we're preaching to the vegan choir here, but even if you don't care about animals, or don't have any dietary condition that makes dairy a Bad Thing, the numbers don't lie. If you're going to be eating some delicious frozen dessert, it should be Wheeler's, for your health.

New Article! DailyCandy.com

Hey folks! We got a new article written about us and our product on Daily Candy Dot Com! And our ice cream in precious cartoon form!

Check out the article here!

Thanks DailyCandy.com!

Friday, February 1, 2008

New Event in Boston TOMORROW!

Hey guys,

Sorry for the late notice, but if you're in Boston (or one of our neighbors), and you've got some free time tomorrow, Saturday February 2nd, any time between Noon and 6pm, there's going to be an awesome ice cream & vegan pastry party at Fiore's Bakery. These guys are fantastic about vegan pastries, so if you can make it, you definitely should.

Where? Fiore's Bakery: 55 South Street, Jamaica Plain, MA. They can be reached at 617-524-9200 if you get lost or something.
When? Tomorrow, Saturday February 2nd, from 12pm to 6pm.
Notes: You don't have to RSVP, there will be no charge (unless you want to buy some of their delicious baked goods or coffee), and it's going to be sunny out. Good times shall be had by all.

See you there!