Thursday, February 21, 2008

UPDATE: Boston Party this Monday, February 25th!

Hello there, gentle vegans and ice cream lovers! Following up with yesterday's post about our upcoming Brooklyn event, here's some awesome news and details about our party happening in Boston on this Monday.

Boston is our home base and is where our official ice cream lounge will (finally!) open its doors for business. We know we've been hinting about the shop and keeping quiet about where it's going to be, but we're finally spilling the beans.

Since our location is still under construction, we're going to be changing our Oscar theme to a Construction and Building theme to celebrate the process and labor of building something as awesome as a vegan ice cream shoppe. Continuing with this idea, and since we literally couldn't have gotten even to this point without the incredible support from our vegan ice cream loving friends, we're asking that attendees to the party show up dressed like those builders, construction workers, and architects who are so vital to creating a physical community, but so rarely celebrated. We're talking jeans, work boots, and hey, if you've got a neon vest or hard hat, that's some serious bonus points.

But just so you know, while dress-up is optional, those who humor us on this one will be getting a cool vegan goody box. So, why not?

Also, two of our favorite vegan bakers and business ladies are going to be rounding out the menu with an assortment of delicious treats: The Concious Kitchen's Emilie and BabyCakes NYC founder Erin McKenna (click here for her press page) will be serving up their fantastic baked goods and adding about 1000 awesome points to the whole affair. Really, how could you possibly miss this?

And at last! The details!

Where? The future location of the nation's very first vegan-centric ice cream shoppe, Wheeler's Frozen Desserts: 334B Massachusetts Avenue, just blocks from either the Symphony station on the Green line and the Mass Ave stop on the Orange line.
When? Monday, February 25th, from 7:30pm to 9:30pm.
How do I...? No reservations required! Just come on by; by the T, take a Green E line train to Symphony, and walk down Mass Ave away from the Christian Science Center; from the Orange Line, get out at Mass Ave, and take a left up Mass Ave towards Huntington Avenue, away from the South End. We're on Mass Ave by St. Botolph Street. To drive, you'll want to mapquest the address to find the best route.

This is going to be a great event and should be lots of fun. Plus, you get an exclusive first peek at Wheeler's Frozen Desserts's new digs. See you there! And don't forget to wear your steel-toed boots!


Kathleen said...

Wow! This is wonderful news. Congratulations! Can't wait for the opening! -

vegetalion said...

hooray! it's about time - I can't wait for the location to open up (or to eat emilie's cookies paired with ice cream?! awesome).

sarah said...

three things:
1. what's the address? i don't think you mentioned it in your post (maybe i just missed it?) so it might be hard to mapquest.

2. isn't maggie mudd's a vegan ice cream place? that'd make you the second, the first on the east coast though (i think!)

3. congratulations! i can't wait for your place to open!!!

Anonymous said...

What is the address???

Amara said...

"The future location of the nation's very first vegan-centric ice cream shoppe, Wheeler's Frozen Desserts, at 334B Massachusetts Ave, Boston, MA, at the intersection of Mass Ave & St. Botolph Street."

Jillian said...

I'm coming in from the burbs to see this place! I see it's at 7:30? I see another site ( says 7. Does anyone know the right time?

Eric said...

Jillian, I'd go with what Wheelers says on the time.

vegetarian said...

Should be posted on ALL the Meetups, blogs, Yelp, and other online sites where this is mentioned - and there seem to be quite a few.

One fellow seems to suggest that he counted 60 attendees.

scoopalicious said...

ooooh, i didn't miss it! hope I can make it!!!!

Wheeler's Frozen Dessert said...

Whoops on leaving out the address. I'm not sure how I could make such a huge oversight, but I do apologize!

Also, to sarah, Maggie Mudd does make vegan ice cream, but it is not their primary focus, like it is to us. So I guess the answer is both yes and no.

Anonymous said...

Oh, man.... this is pretty close to my office. I can't wait for this to open up!!

sarah said...

thanks for clearing that up wheeler!!