Wednesday, October 28, 2009

Boston Vegetarian Festival 2009!

Hi everyone, we are happy to announce that the annual Boston Vegetarian Festival is this weekend! Now extended to two full days in length, the Festival kicks off on Saturday, October 31 and continues on Sunday, November 1st. There will be plenty of free food, cooking demonstrations, and guest speakers including none other than Wheeler del Torro himself. Wheeler will be speaking at 5:15PM on Saturday with a panel of vegan and vegetarian lifestyle experts, discussing plant-based eating, becoming vegetarian, the social aspects of vegan and vegetarian diets, as well as answering audience questions.

Our Festival brings together an amazing array of vegetarian natural food providers, top national speakers and chefs, and educational exhibitors in a fun and welcoming environment. It is a chance to talk directly to food producers, learn the newest items in the marketplace, taste free food samples, shop at show special discounts, or simply learn what vegetarian foods are available and where you can find them!

Whether you are a longtime vegetarian or vegan, or someone simply wanting to add more healthy and delicious foods to your meal repertoire, or if you are just curious what it's all about, you are welcome here! We offer you free admission, free food sampling, free speaker presentations, free parking and a T stop across the street.

Boston Vegetarian Festival
Reggie Lewis Athletic Center
1350 Tremont Street, Boston, Massachusetts
Saturday, October 31, 2009, 10AM - 6PM
Sunday, November 1, 2009, 10AM - 4PM

Free admission, free parking.
Closest MBTA stop: Orange line, Roxbury Crossing or #66 bus

Wheeler will be speaking at 5:15PM, Saturday October 31 and will be signing copies of The Vegan Scoop immediately following.


Tuesday, October 6, 2009

Common Gets "The Vegan Scoop" from Chef Wheeler del Torro during Maxwell, Common and Chrisette Michele Tour at the Verizon Center

Wheeler Introduces New Fall Flavors
Common Describes Himself as a "Maple, Butter Pecan and Walnut Brotha"

High-res images are available here.

Author and vegan chef Wheeler del Torro gives actor and rapper Common a copy of his latest recipe book, The Vegan Scoop, along with some ice cream samples backstage afer the Maxwell, Common, Chrisette Michele concert at the Verizon Center in Washington DC. Common, once a vegan and now a vegetarian, couldn't wait to dig into the Hot Chocolate with Chocolate Chip flavored pints. "Wow, this is some good stuff," said Common of Wheeler's Frozen Desserts. "I'm a maple walnut, butter pecan kinda brotha," said Common when asked his favorite flavors.

Del Torro Offers a Healthy Alternative to Dairy during the Fall/Winter Holiday

Just in time for Thanksgiving and Christmas, Wheeler introduces several new holiday flavors including Pumpkin Pie, Butternut Squash, Sweet Potato Pie, Cranberry Sorbet, Mint Hot Chocolate and Peach Cobbler. Contact for photos, info and samples while supplies last.

About The Vegan Scoop by Wheeler del Torro
Wheeler del Torro is the founder of Wheeler's Frozen Dessert Co. and owner of Wheeler's Cafe and Vegan Ice Cream Parlor in Boston. After years of experimenting with texture, color, flavor and innovative technology, Wheeler created a vegan ice cream that rivals "the real thing." His book, The Vegan Scoop (Fair Winds Press/June 2009/$19.99 paperback) brings the pleasures of the ice cream shop into the home with 150 rich and creamy recipes for delicious frozen desserts. The recipes feature all vegan-certified ingredients, making them suitable for both vegans and those looking for dairy alternatives.

Wheeler del Torro, Wheeler's Frozen Dessert Co. @ Green Festivals in Washington D.C., Oct. 10-11 2009

Hi everyone, this weekend we will be in Washington D.C. for the annual Green Festival! Taking place October 10th-11th, Green Festival is the largest Green Event in the nation. We will be serving up a TON of our specialty vegan ice cream flavors, so be sure to check out the event if you're in the area!

"At Green Festivals™, a joint project of Global Exchange and Green America, we’re celebrating what’s working in our communities—for people, business and the environment. Here, green means safe, healthy communities and a strong local economy. Join us at the nation’s premier sustainability events, where you will see the best in green. Enjoy more than 125 authors, leaders and educators; great how-to workshops; cutting-edge films; fun activities for kids; organic beer and wine; delicious vegetarian cuisine and diverse live music."

Green Festivals™
Washington D.C.

October 10-11, 2009
Saturday 10AM - 7PM
Sunday 11AM - 6PM

Washington Convention Center
801 Mount Vernon Place, NW
Washington, DC 20001

See you there!