Tuesday, December 15, 2009

ATTN NYC: LITERARY DEATHMATCH

Hi everyone! We just wanted to let everyone know in NYC (and possibly Boston) about this great event that we are going to be attending on Thursday. Taking place on December 17th 2009, the Literary Deathmatch is an event that is not to be missed. It is a free event hosted at the Bowery Poetry Club; doors at 7:00pm & the show at 8:15pm. Drinks until 10pm! There is also an after party at Von, located at 3 Bleeker street. Here is more information about Literary Deathmatch from their website, for those who are interested in attending:


Opium’s Literary Death Match, co-created by Opium’s founding editor, Todd Zuniga (pictured), Elizabeth Koch & Dennis DiClaudio, marries the literary and performative aspects of Def Poetry Jam, rapier-witted quips of American Idol’s judging (without any meanness), and the ridiculousness and hilarity of Double Dare.

Each episode of this competitive, humor-centric reading series features a thrilling mix of four famous and emerging authors (all representing a literary publication, press or concern--either online or in print) who perform their most electric writing (in eight minutes or less) before a lively audience and a panel of three all-star judges. After each pair of readings, the judges—focused on literary merit, performance and intangibles—take turns spouting hilarious, off-the-wall commentary about each story, then select their favorite to advance to the finals.

The two finalists then compete in the Literary Death Match finale, which trades in the show’s literary sensibility for an absurd and comical climax to determine who takes home the Literary Death Match crown.

It may sound like a circus—and that's half the point. Opium and the Literary Death Match have long been passionate about inspecting new and innovative ways to present text on the page and off of it, and the most fascinating part about the LDM is how seriously attentive the audience is during each reading. We've called this the great literary ruse: an audacious and inviting title, a harebrained finale, but in-between the judging creates a relationship with the viewer as a judge themselves.

Our ultimate goal is to perform the Literary Death Match all over the world, and to continue to showcase literature as a brilliant, unstoppable medium.

As a gift to all ye literary faithful, this shortened holiday episode will be free (a gift to our fans)! Plus, so we can celebrate with you with time to spare, we'll be doing a "lightning round" version of the event, in which readers read for four minutes or less, and judges have a minute and a half time limit (and the holiday-themed finale is not to be missed).

Judges include
Ben Greenman of the New Yorker, Devorah Rose (Social Life magazine), Jared Bloom (Full Ginsburg) and readers Terese Svoboda (Weapons Grade), Elna Baker (The New York Regional Mormon Singles Halloween Dance), James Yeh (of Gigantic) and LDM first-timer Jason Helm!

Plus, a holiday-themed finale that will revolutionize literary events forever!


Literary Deathmatch
December 17
Bowery Poetry Club (map), Doors: 7:00, Show: 8:15 (sharp), Drinks: until 10!
Afterparty at Von at 10 p.m. (map)
Sponsored by Against Nature

Tuesday, December 8, 2009

REMINDER: Attn: Philadelphia!

Hi everyone, the holidays are nearing and Wheeler has been extremely busy with book signings and making ice cream! To add to the holiday bustle, we're adding another event to our calendar!

Wheeler del Torro will be in Philadelphia, PA at the UPenn bookstore on December 11th for a book signing and ice cream tasting! The event starts at noon, so be sure to get there on time to receive our free vegan desserts.





See you there!

Friday, December 4, 2009

Wheeler del Torro, Wheeler's Frozen Dessert Co. at The Boston Bizaare Bazaar!

Hi everyone, it's that time of year again! Although Wheeler is already busy making batches of ice cream and other desserts for the holidays, we've add another event to our calendar this season! We will be participating in this year's Boston Bazaar Bizarre this Sunday, December 6th from 12PM-6PM at the BCA Cyclorama. Admission is $1, but it is totally worth it to check out some of these amazing crafty & creative vendors - as well as sample some of our seasonal flavors of ice cream.



Bazaar Bizarre began in 2001 in the Boston-area as a hodge-podge of friends and acquaintances cobbling together their handcrafted DIY wares to sell and staging an offbeat entertainment extravaganza. In 2004 the Bazaar Bizarre spread to Los Angeles and Cleveland and in 2006 Make took us under their wing to include the Bazaar Bizarre as part of the Maker Faire in the San Francisco-area every spring. The Bazaars in Boston, Cleveland, Los Angeles and San Francisco happen every year during peak holiday shopping season in December.

Boston Bazaar Bizarre
Sunday, December 6th, 2009
Noon-7pm
BCA Cyclorama
539 Tremont St
Boston, MA
Admission $1

Wednesday, November 25, 2009

Attn: Philadelphia!

Hi everyone, the holidays are nearing and Wheeler has been extremely busy with book signings and making ice cream! To add to the holiday bustle, we're adding another event to our calendar!

Wheeler del Torro will be in Philadelphia, PA at the UPenn bookstore on December 11th for a book signing and ice cream tasting! The event starts at noon, so be sure to get there on time to receive our free vegan desserts.





See you there!

Wednesday, October 28, 2009

Boston Vegetarian Festival 2009!

Hi everyone, we are happy to announce that the annual Boston Vegetarian Festival is this weekend! Now extended to two full days in length, the Festival kicks off on Saturday, October 31 and continues on Sunday, November 1st. There will be plenty of free food, cooking demonstrations, and guest speakers including none other than Wheeler del Torro himself. Wheeler will be speaking at 5:15PM on Saturday with a panel of vegan and vegetarian lifestyle experts, discussing plant-based eating, becoming vegetarian, the social aspects of vegan and vegetarian diets, as well as answering audience questions.



Our Festival brings together an amazing array of vegetarian natural food providers, top national speakers and chefs, and educational exhibitors in a fun and welcoming environment. It is a chance to talk directly to food producers, learn the newest items in the marketplace, taste free food samples, shop at show special discounts, or simply learn what vegetarian foods are available and where you can find them!

Whether you are a longtime vegetarian or vegan, or someone simply wanting to add more healthy and delicious foods to your meal repertoire, or if you are just curious what it's all about, you are welcome here! We offer you free admission, free food sampling, free speaker presentations, free parking and a T stop across the street.






Boston Vegetarian Festival
Reggie Lewis Athletic Center
1350 Tremont Street, Boston, Massachusetts
Saturday, October 31, 2009, 10AM - 6PM
Sunday, November 1, 2009, 10AM - 4PM

Free admission, free parking.
Closest MBTA stop: Orange line, Roxbury Crossing or #66 bus

Wheeler will be speaking at 5:15PM, Saturday October 31 and will be signing copies of The Vegan Scoop immediately following.


SEE YOU THERE!

Tuesday, October 6, 2009

Common Gets "The Vegan Scoop" from Chef Wheeler del Torro during Maxwell, Common and Chrisette Michele Tour at the Verizon Center

Wheeler Introduces New Fall Flavors
Common Describes Himself as a "Maple, Butter Pecan and Walnut Brotha"



High-res images are available here.


Author and vegan chef Wheeler del Torro gives actor and rapper Common a copy of his latest recipe book, The Vegan Scoop, along with some ice cream samples backstage afer the Maxwell, Common, Chrisette Michele concert at the Verizon Center in Washington DC. Common, once a vegan and now a vegetarian, couldn't wait to dig into the Hot Chocolate with Chocolate Chip flavored pints. "Wow, this is some good stuff," said Common of Wheeler's Frozen Desserts. "I'm a maple walnut, butter pecan kinda brotha," said Common when asked his favorite flavors.

Del Torro Offers a Healthy Alternative to Dairy during the Fall/Winter Holiday


Just in time for Thanksgiving and Christmas, Wheeler introduces several new holiday flavors including Pumpkin Pie, Butternut Squash, Sweet Potato Pie, Cranberry Sorbet, Mint Hot Chocolate and Peach Cobbler. Contact veganicecream@verizon.net for photos, info and samples while supplies last.

About The Vegan Scoop by Wheeler del Torro
Wheeler del Torro is the founder of Wheeler's Frozen Dessert Co. and owner of Wheeler's Cafe and Vegan Ice Cream Parlor in Boston. After years of experimenting with texture, color, flavor and innovative technology, Wheeler created a vegan ice cream that rivals "the real thing." His book, The Vegan Scoop (Fair Winds Press/June 2009/$19.99 paperback) brings the pleasures of the ice cream shop into the home with 150 rich and creamy recipes for delicious frozen desserts. The recipes feature all vegan-certified ingredients, making them suitable for both vegans and those looking for dairy alternatives.

Wheeler del Torro, Wheeler's Frozen Dessert Co. @ Green Festivals in Washington D.C., Oct. 10-11 2009

Hi everyone, this weekend we will be in Washington D.C. for the annual Green Festival! Taking place October 10th-11th, Green Festival is the largest Green Event in the nation. We will be serving up a TON of our specialty vegan ice cream flavors, so be sure to check out the event if you're in the area!



"At Green Festivals™, a joint project of Global Exchange and Green America, we’re celebrating what’s working in our communities—for people, business and the environment. Here, green means safe, healthy communities and a strong local economy. Join us at the nation’s premier sustainability events, where you will see the best in green. Enjoy more than 125 authors, leaders and educators; great how-to workshops; cutting-edge films; fun activities for kids; organic beer and wine; delicious vegetarian cuisine and diverse live music."

Green Festivals™
Washington D.C.

October 10-11, 2009
Saturday 10AM - 7PM
Sunday 11AM - 6PM

Washington Convention Center
801 Mount Vernon Place, NW
Washington, DC 20001


See you there!

Wednesday, September 30, 2009

Wheeler del Torro, Wheeler's Frozen Dessert Co. featured on Vegetarian Star!

Hey everyone, check out this great article that the animal-friendly blog, Vegetarian Star, posted about Wheeler's encounter with Erykah Badu. Thanks Veg Star! Enjoy!




"A recent article at CNN touches on celebrity foodies and opens up with none other than vegan ice cream company Wheeler’s Frozen Ice Cream.

Owner of Wheeler’s, Chef Wheeler del Torro, discusses how shipping his goodies to Erykah Badu got him some exposure ... "


Check out the full article here. Thanks Vegetarian Star!

Monday, September 28, 2009

Wheeler del Torro, Wheeler's Frozen Dessert Co. @ Crafty Bastards in D.C.!

Hi everyone! We will be in Washington D.C. area on Saturday, October 3rd, participating in this year's Crafty Bastard Arts and Crafts Fair, sponsored by Washington City Paper.

We will be serving up various flavors of vegan, dairy-free ice cream at the event, as well as signing copies of our newest cookbook, The Vegan Scoop: 150 Recipes for Dairy-Free Desserts that Taste Better Than the "Real" Thing. Event details follow. (We're also interested in volunteers, so if you'd like to help us scoop some vegan ice cream that would be awesome as well! Just email us (icecreamproject2007@yahoo.com) and we'll give you further details!)





Crafty Bastards
Arts & Crafts Fair
Saturday, Oct. 3, 10AM-5PM
Washington D.C., Adams Morgan
web: washingtoncitypaper.com/craftybastards
twitter: twitter.com/craftybastards

Monday, September 21, 2009

REMINDER POST: Wheeler del Torro, Wheeler's Frozen Dessert Co. @ NE Dessert Showcase in Boston!

Hi everyone! Next weekend, Wheeler del Torro will be taking part in the NE Dessert Showcase held in Boston at the Longwharf Marriot! Please stop by! We will be serving up free samples of our vegan ice cream and signing copies of The Vegan Scoop. Details follow. Hope to see you there!



WHERE
Marriott Long Wharf, 296 State Street, Boston

WHEN
Saturday, September 26th, 2009

TIME
11:00 AM to 4:00 PM (Cocktail reception 4:00PM-6:00PM for VIP ticketholders)


Opening Night Party for Exhibitors, Media & Everyone with a ticket: Friday, September 25, 2009

7:00PM to 9:00PM – Cocktail Networking & Opening Night Party
9:00PM to 2:00AM – Concert

Showcase Schedule, Saturday, September 26, 2009

9:00AM to 11:00AM – Trade-only Hours for B2B Networking
11:00AM to 4:00PM – Showcase Opens to the Public
4:00PM to 6:00PM – VIP Ticket, Exhibitor & Media Reception
7:00PM to 10:00PM – After Party

BUY YOUR TICKET HERE!

REMINDER POST: Wheeler's Frozen Dessert Co. @ Berklee Beantown Jazz Festival 9/26

Hi everyone! Wheeler del Torro of Wheeler's Frozen Dessert Co. will be hosting an ice cream sampling and book signing at this year's 9th annual Berklee Beantown Jazz Festival! Be sure to stop by the event - it looks like it's going to be huge this year!



Berklee Beantown Jazz Festival
September 26th, 2009
Columbus Avenue between Burke Street and Massachusetts Avenue
Boston, Massachusetts

Beantownjazz.org
(866)410-JAZZ (5299)


See you there!

Friday, September 18, 2009

Wheeler del Torro, Wheeler's Frozen Dessert Co. welcomes new Culinary Rescue team member Idris Elba!

Wheeler's Frozen Dessert Co. is excited to announce our newest Culinary Rescue (TM) member, Idris Elba, also known as Russell "Stringer" Bell on hit HBO television show "The Wire".



As a DJ and recording artist under the moniker DJ Big Driis & Big Driis the Londoner, Idris is going to be DJing our culinary events and rescues around the country and in Europe. We're so excited to start working with Idris and can't wait for our next event!

Click here to listen to a few of Idris' tracks on Myspace!

Wednesday, September 16, 2009

Wheeler del Torro, Wheeler's Frozen Dessert Co. reviewed on Vegan in the Sun: Caribbean Vegan Delights!

Hi everyone! The awesome blog, Vegan in the Sun: Caribbean Vegan Delights reviewed a recipe out of The Vegan Scoop for soursop ice cream. The post has some beautiful pictures so we advise everyone to check it out!

"The milky thick texture of the soursop makes it an excellent fruit for a creamy ice cream based. I purchased some cookbooks last week and one I was reading through was the Vegan Scoop by Wheeler del Torro. In the book is a bunch of island flavours but I did not see the more obvious one soursop. I took it upon myself to make a soursop ice-cream recipe this morning..."

Read the full article here!

Thank you, Vegan in the Sun!

Tuesday, September 15, 2009

Wheeler del Torro, Wheeler's Frozen Dessert Co. at NE Dessert Showcase in Boston!

Hi everyone! Next weekend, Wheeler del Torro will be taking part in the NE Dessert Showcase held in Boston at the Longwharf Marriot! Please stop by! We will be serving up free samples of our vegan ice cream and signing copies of The Vegan Scoop. Details follow. Hope to see you there!



WHERE
Marriott Long Wharf, 296 State Street, Boston

WHEN
Saturday, September 26th, 2009

TIME
11:00 AM to 4:00 PM (Cocktail reception 4:00PM-6:00PM for VIP ticketholders)


Opening Night Party for Exhibitors, Media & Everyone with a ticket: Friday, September 25, 2009

7:00PM to 9:00PM – Cocktail Networking & Opening Night Party
9:00PM to 2:00AM – Concert

Showcase Schedule, Saturday, September 26, 2009

9:00AM to 11:00AM – Trade-only Hours for B2B Networking
11:00AM to 4:00PM – Showcase Opens to the Public
4:00PM to 6:00PM – VIP Ticket, Exhibitor & Media Reception
7:00PM to 10:00PM – After Party

BUY YOUR TICKET HERE!

ATTN: Boston! Wheeler's Frozen Dessert Co. @ Berklee Beantown Jazz Festival!

Hi everyone! Wheeler del Torro of Wheeler's Frozen Dessert Co. will be hosting an ice cream sampling and book signing at this year's 9th annual Berklee Beantown Jazz Festival! Be sure to stop by the event - it looks like it's going to be huge this year!



Berklee Beantown Jazz Festival
September 18-26th, 2009
Columbus Avenue between Burke Street and Massachusetts Avenue
Boston, Massachusetts

Beantownjazz.org
(866)410-JAZZ (5299)


See you there!

Monday, September 14, 2009

Wheeler del Torro, Wheeler's Frozen Dessert Co. at stART on the Street!

Hi everyone, Wheeler del Torro of Wheeler's Frozen Dessert Co. will be serving up our vegan ice cream and signing copies of The Vegan Scoop at the StART on the Street event in Worcester this weekend.

With an expected 25,000 attendees, 250+ artists and crafters, and 20+ performers, stART on the Street will be an awesome event that you should definitely not miss!



Who
Wheeler del Torro of Wheeler's Frozen Dessert Co.

What
Vegan ice cream sampling and The Vegan Scoop book signing!

Where
Park Ave, between Highland and Pleasant St.
Worcester, Massachusetts

When
Sunday September 20, 2009
11:00AM to 5:00PM
(rain date September 27)



See you there!!

Wheeler del Torro, Wheeler's Frozen Dessert Co. at Saratoga Springs NY VegExpo!

Hi everyone, Wheeler will be doing another event this weekend in Saratoga Springs, NY! We will be attending the NY Vegetarian Expo hosted by The Albany Vegetarian Network Inc. Please stop by! We will be serving up vegan ice cream all day as well as signing copies of our book, The Vegan Scoop. Details follow.



Who
Wheeler del Torro of Wheeler's Frozen Dessert Co.

What
Vegan ice cream sampling & book signing

Where
Saratoga Springs City Center
522 Broadway
Saratoga Springs, NY 12866

When
Saturday, September 19th
10:00AM to 5:00PM

Why
"To bring together and promote the global health benefits of green sustainable living, environmental awareness, and compassion for animals and all beings while highlighting their relationship to a plant-based diet.

Details
Free admission, on-line registration for attendees. Free parking! Expo features educational exhibits regarding animals, green living and healthy eating/living & nationally renowned speakers including Erin Williams of the Humane Society.


Hope to see you there!

Friday, September 11, 2009

Wheeler del Torro's Motivational Speech: The Vegan Scoop Preface

Hi everyone, here's a short video clip and preview of Wheeler del Torro's Motivational Speech: The Vegan Scoop. Enjoy!

Wheeler del Torro's Motivational Speech (Quotes)

Hi everyone, here is a short video clip & preview of Wheeler's motivational speech! Enjoy!

The Vegan Scoop featured in VegNews Magazine!

Hi everyone! We'd like to thank VegNews, the premier magazine to focus on a vegetarian lifestyle, for featuring us in their latest edition. Check out the blurbs below! Full transcript follows.




TWO SCOOPS
What are the chances that two vegan ice cream cookbooks would be published this summer? For fans of the frozen concoction, it's a fantasy come true.


By Wheeler del Torro, founder of the Boston-based vegan ice cream microbrewery that bears his (first) name--is downright delicious in every way. Pick up this book, as it is impossible to give it justice in a review: it must be seen, tested, and tasted to be fully experienced. Del Torro tells tales of Parisian models and 387-pound nightclub owners whom he met on his journey to veganism and the founding of Wheeler's Frozen Dessert Company. Scoop provides 150 (count 'em!) recipes, and that's just the beginning. Milks: soy, almond, cashew, coconut, and rice. Flavors: a full 50 different fruits and veggies, everything from acai to yams. More? Del Torro's "second string" of legumes, nuts, and seeds throws 15 more flavors into the mix; spices, herbs and flowers another 22. That's about a googol of zesty combos. Nearly each recipe page also includes a tasty tidbit (i.e., a single chocolate chip provides sufficient energy for an adult to walk 150 feet) and many also offer serving suggestions. Seven chapters categorize his innovations, from Classic (Rocky Road) to Asian (Wasabi) to Aphrodisiacal (Mojito Sorbet). Scoop is a giant banana split that you will have trouble finishing, but try you must.


Thanks again! Be sure to pick up your copy of VegNews everyone! Or CLICK HERE to subscribe!

Thursday, September 10, 2009

Wheeler del Torro featured in Tasting Table via Ryan Rose!

Hi everyone, we'd just like to take some time to say how much we appreciated the article by Ryan Rose featured in Tasting Table. Ryan also wrote a blurb about us on her blog! Check it out:



This actually came out last week -- sigh -- I am resigning myself to being woefully behind. But can you blame me? It is so gorgeous outside these days -- when given a choice between updating my blog and going for a run along the river at sunset with the dog, it's a fairly easy decision to make.

Anyhow, here's the link to my piece on Wheeler del Torro, who's a bit of a local legend here in Boston.

I first heard about him through my friend Emilie Hardman of the Conscious Kitchen, whose photography accompanies my piece ...




Read the full article here. Thanks Ryan!

Wednesday, September 9, 2009

Mos Def & Talib Kweli enjoy Wheeler del Torro's Frozen Desserts Backstage at Boston's House of Blues!

Hi everyone! Hope everyone had a wonderful labor day weekend! We sure did, but we're glad to be back, because we've had a really exciting week!

On September 8th, Mos Def and Talib Kweli performed at the House of Blues in Boston and we were graciously invited to provide the desserts in the green room for the artists.

We served up autumn-weather appropriate Platinum Patron Apple Cider, Pumpkin Chocolate Chip Swirl, Mexican Chocolate, Cucumber Vanilla and Mango ice cream.

As we're drafting up the first few chapters of our next book, we will be sure to include this event! So while here are some great preview pictures of our night, you'll have to pick up the book to see the backstage shots of Mos Def and Talib Kweli enjoying their vegan desserts.

Enjoy!









Friday, September 4, 2009

Wheeler del Torro presents Nina Hayes, Yoga Instructor

Hey everyone, our good friend Nina Hayes, a yoga instructor in the Boston area, was nice enough to film a short introduction to Yoga for us! Be sure to check out this video - it's very informative! Thanks Nina!

Wheeler's Frozen Dessert Co. & The Vegan Scoop reviewed on Tasting Table!

Hi everyone! The prestigious Tasting Table has featured our book, The Vegan Scoop, in one of their most recent articles!



Freeze Fame
Wheeler's vegan ice creams are dairy-free, but full of fancy


September 3rd, 2009-- When most people think of "vegan ice cream," they envision a syrupy, gummy substrate of unsatisfying soy product.

But in Boston, the term is synonymous with local Wheeler del Torro and his exceptionally flavorful, dairy-free line of Wheeler's Frozen Desserts. And now, thanks to his new cookbook and mail-order service, you can try them even if you don't live near his shop.


Check out the full article here! Thank you, Tasting Table!

Thursday, September 3, 2009

WHEELER DEL TORRO BOOK RECOMMENDATION: BabyCakes: Vegan, (Mostly) Gluten-Free, and (Mostly) Sugar-Free Recipes from New York's Most Talked-About Baker

To celebrate the back-to-school season, we thought we'd give everyone a glimpse of what Wheeler del Torro has been reading lately. While he's working hard on writing his new book to be released next fall, Wheeler would like to make a few vegan cookbook recommendations (for those who can't wait for our next book to be released).



BabyCakes: Vegan, (Mostly) Gluten-Free, and (Mostly) Sugar-Free Recipes from New York's Most Talked-About Bakery (Hardcover)

From Publishers Weekly-- Diagnosed with wheat and dairy allergies in 2004, McKenna faced a life free of cupcakes, pies and brownies. Refusing to accept such a bleak future, McKenna did her research and opened Babycakes, a vegan, gluten-free bakery that has since been warmly embraced by cupcake-crazy Manhattanites. Here she shows readers how to create vegan and gluten-free versions of favorites like apple pie, chocolate chip cookies, gingerbread and Babycakes's infamous cupcakes (named best in the city by New York magazine in 2006). Her like-for-like recipes (including Healthy Hostess cupcakes and ingenious methods for dying frostings without artificial food coloring) are sure to satisfy discerning palates, and her emphasis on the traditional (blondies, biscuits, red velvet cupcakes, etc.) make her recipes easy to incorporate into the regular rotation. A number of specialty ingredients are required (agave nectar, xanthan gum, coconut oil, etc.), which can be pricey but are fairly easy to source (online vendors are listed).; Happily, however, McKenna keeps the ingredient list to a minimum. Those new to gluten- and sugar-free baking may be intimidated, but McKenna is friendly, patient, enthusiastic and encouraging. Those with dietary restrictions, and their families, will find this cookbook a sweet revelation.Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.

Reviews


"In this book, Erin has finally shared her trade secrets — the ingredients and techniques that lend BabyCakes' desserts the flavors, textures, and happiness-factor you'd find in the best patisserie. The highest praise I can offer is this: follow her recipes to the letter and you'll fool them every time."
Tom Colicchio (from the Foreword)


"At BabyCakes NYC I can eat what I crave without harming my lovely animal friends–or myself. Every since that first fateful day, I’ve been waiting for this cookbook."
Natalie Portman


"I have multiple food sensitivities…and I’d pretty much given up on the idea that I might be able to have a worthy treat every again. I was so excited to discover BabyCakes NYC, because not only can I eat everything they bake, it’s all delicious!"
Zooey Deschanel


"The BabyCakes NYC banana bread is the best I've ever had and something I simply can't live without."
Mary Louise Parker


"Thank all that is holy for BabyCakes NYC…"
Pamela Anderson


Check out Erin McKenna's (owner and founder of Babycakes!) website here!

WHEELER DEL TORRO BOOK RECOMMENDATION: Vegan Soul Kitchen: Fresh, Healthy, and Creative African-American Cuisine by Bryant Terry

To celebrate the back-to-school season, we thought we'd give everyone a glimpse of what Wheeler del Torro has been reading lately. While he's working hard on writing his new book to be released next fall, Wheeler would like to make a few vegan cookbook recommendations (for those who can't wait for our next book to be released).



Vegan Soul Kitchen: Fresh, Healthy, and Creative African-American Cuisine (Paperback)


From Publishers Weekly-- In this electric, eclectic collection of vegan soul food, West Coast chef Bryant Terry (Grub: Ideas for an Urban Organic Kitchen) manages not only to demystify classic southern cooking, he makes it healthier and more accessible. With a low-key approach, commonly sourced ingredients and recipes worthy of any palette, Terry avoids the didacticism and rigidity of other vegan cookbooks. An impressive amount of information for each recipe, including entertainment recommendations, is also provided. Many dishes will make the list of to-trys: a riff on the traditional Gumbo Z'Herbs that's traditionally eaten during Lent; a roasted potato salad with a parsley-pine nut pesto; and the ubiquitous chow-chow, a vinegar-laced relish that's indispensable with greens. Terry's simplicity is also commendable: a side of wilted swiss chard and spinach with lemon-tahini dressing is a healthier, creamier alternative to Caesar salad, and his Simple Seared Green Beans are a terrific way to enjoy the vegetable at its peak; classic treats like peach cobbler and mint juleps are also included. Though something of a Pyrrhic victory-a terrific and tasty collection of healthy Southern variations unfortunately relegated to the "vegan" ghetto-Terry's latest will make a happy discovery for cooks of any dietary persuasions. Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.

Reviews


“Bryant Terry knows that good food should be an everyday right and not a privilege. This book is full of easy, tasty, seasonal recipes that also happen to be vegan and affordable!”
Alice Waters


“Do you think a commitment to healthy eating means enduring bland and boring food? Vegan Soul Kitchen will not only show you otherwise, but will make it easy for you to create fabulously delicious and exotic dishes. Here’s proof that natural foods can be fascinating and sensuous. Here are recipes you will enjoy using time and again.”
John Robbins, author The Food Revolution and Diet for a New America


“From gumbo to grits, goobers to greens, Vegan Soul Kitchen dispels the notion that great tasting soul food has to be bad for you. This is a beautiful book brimming with nutrient-packed, approachable everyday recipes. One of those rare cookbooks I look forward to cooking through from cover to cover.”
Heidi Swanson, author of Super Natural Cooking, publisher of 101Cookbooks.com


“Much more than a cookbook, Vegan Soul Kitchen reads like a rich gumbo of the African American experience, a history lesson with a mouthwatering twist. From reaching back to our heritage as stewards of the earth to offering modern recipes, music suggestions and original poetry, Bryant brings together a portrait of a people as well as a movement (food justice) that is poised to save our health, green our communities, and sustain the earth. Bryant knows the shortest way to people’s hearts is through their stomachs.”
Van Jones, author of the New York Times bestseller The Green Collar Economy


“Bryant Terry’s warm hearted, soulful dishes shout out to you and me with crackling, lip smacking goodness. His fresh and sassy way at the stove puts meat on the bones of the very plants that are sure to sustain us for generations to come.“
Peter Berley, author of The Flexitarian Table


“Bryant has written a very creative, original, and musical cookbook. I look forward to trying out a bunch of these appetizing recipes. As a teacher, seeing a graduate of the Natural Gourmet Institute succeed so beautifully warms my heart.”
Annemarie Colbin, Ph.D., founder, The Natural Gourmet Institute for Health and Culinary Arts, author of The Whole-Food Guide to Strong Bones


“Anyone with soul and good taste will love Bryant’s ‘African Diaspora’ recipes. They're downright delicious and satisfying. By mixing together the freshest beats with local, sustainable ingredients and healthful cooking techniques, Bryant brings to life the festive culture of celebration that comes from eating this way.”
Ani Phyo, author Ani’s Raw Food Kitchen and Ani’s Raw Food Desserts


“That boy can cook!”
Ann Peebles, Singer and Songwriter (and Bryant’s Aunt)


“Don’t let the Vegan in the title fool you. With food, music, and a zero waste way with watermelon that yields 6 recipes, Bryant Terry’s Vegan Soul Kitchen not just for Vegans. Innovative and taste-full recipes like Sweet Cornmeal Coconut Drop Biscuits, and Baked BBQ Black Eyed Peas, make it a book for anyone who wants to eat well.”
Jessica B. Harris, author of The Welcome Table


“As the chef and owner of Farmer Brown Restaurant, I know firsthand the challenges of bringing soul food to people who haven’t tried it. If you’re new to this cuisine, Bryant Terry’s recipes will open your world; if you’re looking for a twist, prepare to be amazed. All I can say is WOW! Thank you Bryant.”
Jay Foster, Farmer Brown Restaurant


“Bryant Terry transforms age-old black culinary traditions into what soul food ought to be—food that sustain our bodies, our earth, our sense of community, and our desire for the delicious. For the naysayers who resist the audacity of okra or the soft power of tofu, Vegan Soul Kitchen is the new manifesto that cries out, Yes We Can give up meat and enjoy gastronomic nirvana.”
Robin D. G. Kelley, author of Freedom Dreams: The Black Radical Imagination


“A pioneer of the East Coast food justice movement, now hailing from the West Coast home of progressive food politics—where the Black Panther Party’s Free Breakfast for Children program made nutrition a key ingredient of social transformation and where Alice Waters started an organic revolution—who else but Chef Bryant Terry could have brought us the finger-licking, ethical eats in Vegan Soul Kitchen. At a moment when food can harm as well as heal, he has ingeniously re-imagined soul food by going back to the roots and back to the land. Recipes paired with vintage R&B, praise songs and poetry remind us that African diasporic cuisine has always been food for living and a total sensory experience.”
Alondra Nelson, Yale University, author of Body and Soul: The Black Panther Party and the Politics of Race and Health


Check out Bryant Terry's website here!

WHEELER DEL TORRO BOOK RECOMMENDATION: Vegan Brunch: Homestyle Recipes Worth Waking Up For--From Asparagus Omelets to Pumpkin Pancakes by Isa Chandra

To celebrate the back-to-school season, we thought we'd give everyone a glimpse of what Wheeler del Torro has been reading lately. While he's working hard on writing his new book to be released next fall, Wheeler would like to make a few vegan cookbook recommendations (for those who can't wait for our next book to be released).



Vegan Brunch: Homestyle Recipes Worth Waking Up For--From Asparagus Omelets to Pumpkin Pancakes (Paperback)


From Amazon-- Omelets. French toast. Bacon. Brunch has always been about comfort, calories—and for vegans everywhere, a feast of foods they can’t touch. Until now! Bestselling vegan chef Isa Chandra Moskowitz unleashes her signature flair and ingenuity to give readers breakfast they won’t find anywhere else, whether welcoming you from a late night on the town or waking you up for a meal you won’t want to forget.

Recipes range from the classic (Pancakes and Waffles) to the inspired (Banana Rabanada) to the decadent (Pain au Chocolat) to the essential (Bloody Marys).

The book also includes gluten-free and soy-free recipes. With over 75 recipes suitable for one or to wow a crowd, and gorgeous color photos throughout, Vegan Brunch is the ultimate cookbook for the most important meal of the day.


Reviews


“The vegan chef reframes breakfast for those for whom bacon, eggs, and cream cheese are verboten.”
The New York Times


“My favorite vegan recipes are the ones that are effortlessly able to slip into social gatherings of omnivores, earning oohs and ahhs for their sheer yumminess…Nobody is better at writing recipes like these than Isa Chandra Moskowitz."
Bust


“Brings that excitement I've been craving along with a big helping of creativity…There is something for every cooking ability and every taste.”
Huffington Post.com


“Moskowitz injects all her recipes with her usual sass and humor, and one leaf through Vegan Brunch will leave you with reasons—and recipes—galore to host a weekend food-party."
VegNews


“Vegan Brunch would be at home in any kitchen. Lusciously photographed home-style dishes like Cherry Sage Sausages and Brazilian French Toast require minimal prep time and few ingredients.”
Seattle Times


Check out Isa's website here!

Wheeler del Torro and The Vegan Scoop Featured on CNN!

Hi everyone! We have some really exciting news to share. Wheeler del Torro and his most recent cookbook, The Vegan Scoop, was featured on CNN today! Please be sure to check it out & share the article with others!



(CNN) -- When chef Wheeler Del Torro found out that singer Erykah Badu was a vegan, he knew he had to get her his ice cream.

The founder of Wheeler's Frozen Dessert Company, Del Torro creates custom vegan flavors that have attracted a pretty cool fan base, including a few rappers who have indulged in his $7,000 champagne flavor, made with vintage Dom Perignon and sprinkled gold flakes.

After reading about Badu's vegan lifestyle, Del Torro shipped her some of his product but never heard back. When fate found them both in the same city, he jumped at the chance to meet her ..."


Full article can be read here.

Thank you for your continuous support!

Wednesday, September 2, 2009

The Vegan Scoop Video Recipe!

Hi everyone, check out this video of our friends in the shop demonstrating how to make vegan vanilla ice cream! The recipe is adapted from our book, The Vegan Scoop, released June 2009.



Enjoy the video! Thanks girls!

A Review of Avocado Ice Cream from Cathy at Cathy's Kitchen Journey!

Hi everyone! Cathy from Cathy's Kitchen Journey has just posted an article about her homemade Avocado Ice Cream adapted from The Vegan Scoop! The pictures look delicious!



"I was lucky enough to get a copy of The Vegan Scoop once it was available at my library. There were plenty of good flavors to try out, but one that I’ve noticed before was the avocado flavor ..."

Read the rest of the post here! And be sure to visit Cathy's blog, Cathy's Kitchen Journey and read all of her previous posts - they look great!

Thanks Cathy!

On a similar note, we're currently featuring Avocado + Lime, Red Bean, and Green Tea ice cream at our shop. Stop by and grab a scoop!

Monday, August 24, 2009

Boston Vegetarian Society Seminar!

Hi everyone!

We had a wonderful time at the Boston Vegetarian Society Meetup & Seminar last week! Thank you to all the great people who came out to meet us and grab some delicious vegan food! We hope everyone had as much fun as we did. Here are a few pictures from the event. Enjoy!



A warm welcome from Evelyn, BVS founder!


Wheeler giving his speech about our vegan ice cream and his newest book, The Vegan Scoop!


People lining up to receive signed copies of The Vegan Scoop!




Chatting with some friends!

Boston Vegetarian Society Seminar!

More pictures from the Boston Vegetarian Society Seminar!



In line for the buffet ...


Colorful, healthy vegan food!

Boston Vegetarian Society Seminar!

More pictures from the Boston Vegetarian Seminar!





DELICIOUS!


Another successful event!

Tuesday, August 18, 2009

Another VEGAN SCOOP Review Courtesy of The Non-Dairy Queen!

Hi everyone! We're very flattered to discover that Sarena from the Non-Dairy Queen Blog has posted an amazing, colorful review of The Vegan Scoop -- just in time for end-of-summer heat wave we've been experiencing. (Well, in Boston at least.) Here is a short excerpt from her blog:





"If you are an ice cream enthusiast like myself, you will love The Vegan Scoop by Wheeler Del Torro! This book is not only filled with great dairy free ice cream recipes, it is loaded with great recipes to go with all of the ice creams you will make ... "

To read more, please visit her blog here! Or just view the post directly: here.

Thanks Sarena!

ATTN: BOSTON RE: ICE CREAM SHOWDOWN!

Wheeler's Frozen Dessert Co. will be participating in this year's ice cream showdown! Here are further details about the awesome event held in Somerville.

Citysearch's local-centric dessert blog, Sugarbomber.com, and Twitter's @eatBoston are teaming up to produce and promote a showdown of the Boston area's finest ice cream makers on Saturday, August 22nd at Grand in Union Square, Somerville. Our goal is to prove Boston's status as an 'Ice Cream City' by showcasing the area's best ice cream makers!

What
The 1st Sugarbomber.com / eatBoston Ice Cream Block Party @ Grand

When
Saturday, August 22 3 PM – 6 PM (Rain Date: August 23)

Where
374 Somerville Ave, Union Square, Somerville in the Family Center parking lot adjacent to Grand.

Cost
$2 suggested donation to The Juniper Fund.


Wheeler himself will be serving up a custom made flavor for the event, "DEATH BY CHOCOLATE" which features Taza chocolate from local Boston chocolate company. Read more about Taza chocolate here.

We'd love to see you there! We definitely need some vegan support! Thanks!

Need an ice cream maker?

Ebay has a bunch of Cuisinart ICE-20 (and other) ice cream makers to bid on that work perfectly with recipes found in The Vegan Scoop. Some are new but a lot are only used once or twice and still in great condition. They're priced at about $33 including shipping, compared to bought new at $49.00 in stores. To take advantage of this deal, enter www.ebay.com in your address bar and search "cuisinart ice cream makers." Enjoy!

Thursday, August 13, 2009

ATTN: Boston Friends! Seminar Dinner at Grasshopper with Wheeler del Torro and The Boston Vegetarian Society!

Hi everyone, we know this is short notice but we'd like to announce an upcoming event for our readers located in Boston. This Sunday, August 16th, Wheeler del Torro will be speaking at the BVS Grasshopper Dinner & Seminar! It should be a really great event -- plus who can turn down Grasshopper's amazing all-vegan dinner? Here's is more information about the event:

It's August and we all scream for ice cream -- the incomparable Wheeler's Black Label Vegan Ice Cream! We'll make ice cream before your eyes, and everyone will get a free tasting!

Our presenter will be Wheeler del Torro, founder and owner of Wheeler's Frozen Dessert Company, and author of the recently released book, The Vegan Scoop. The folks at Wheeler's microcreamery are not just ice cream makers, they are ice cream designers, creating a seemingly unlimited number of flavors, both traditional and highly exotic and original, using a base of soy, coconut, rice or almond milk.

Wheeler del Torro learned to create his delicious, healthy vegan ice cream in Paris, inspired by the great Parisian Berthillon ice cream shop. He has traveled the world exploring cultures, languages, people and food, which has allowed him to stretch his culinary skills beyond traditional thinking. Wheeler will share with us the history of how he got involved in ice cream, desserts, and the vegan culture, his work in catering, and his adventures touring with several performers.

Wheeler's book, "The Vegan Scoop, 150 Recipes for Dairy-Free Ice Cream That Tastes Better Than the 'Real' Thing" will be available for sale and signing. This book, with 40 full color photos, brings the pleasures of the ice cream shop into the home with 150 rich and creamy recipes for frozen desserts featuring all vegan-certified ingredients.

Stay and enjoy Grasshopper's delicious unlimited vegan buffet for only $9.50+ tax + tip
Includes appetizers, soups, salad, numerous entrees, and fresh melons.



Boston Vegetarian Society & Wheeler del Torro Dinner & Seminar
Sunday, August 16th
Grasshopper Vegan Restaurant
1 North Beacon St.
Union Square, Allston (Boston)
4 PM - Speaker/Seminar (FREE)
5:15 PM - Social Dinner


Hope to see you there!

Wheeler's Frozen Dessert Co. Featured in the Dayton Daily News!

Hi everyone! We've received a great review for our vegan ice cream in the Dayton Daily News! Vick Mickunas was kind enough to sample some of our ice cream and write up a glowing article about us.

" ... Ice cream is a rare treat at my house. Perhaps twice a month I enjoy a few scoops of that delectable stuff. Call it a guilty pleasure.

What makes ice cream taste so darned good? The flavors are important. The textures really add to the esthetic joy of devouring a big bowl of it. And I have always felt that the quality of the cream in the ice cream is essential. Would you agree?

How can you make good ice cream without cream (or any dairy product)? I didn’t think it was possible. I’m wrong ..."


To continue reading, visit the Dayton Daily News website or click here to go immediately to the article.

Thanks for your support!

Thursday, July 30, 2009

The Vegan Scoop & Erykah Badu on Radar Online!

Hey everyone, we recieved a nice little write-up about Wheeler's brief meeting with Erykah Badu a few weeks ago on Radar Online!



The Vegan Scoop: Much More Than Just 31 Flavors


"Erykah Badu, the Queen of Neo-Soul and a noted Vegan for more than 20 years, has found a new sweet treat to savor: Wheelers Frozen Desserts' vegan ice cream ..."

Read the rest of the review here, at Radar Online!

Shop Hours : July 31, August 1 & 2, 2009

We will open at 2PM on:

Friday, July 31st


and we will be CLOSED:
Saturday, August 1st
&
Sunday, August 2nd


We will be in New York for the All Points West Music Festival showcasing our ice cream and other vegan snacks! If you're attending the festival and you're from Boston, let us know and we'll give you a free ice cream! Thanks so much and see you next week everyone!

Tuesday, July 28, 2009

Repost reminder!: Wheeler's @ ALL POINTS WEST!

Wheeler's Frozen Dessert Co. is happy to be invited to appear at the All Points West musical festival this year!


ALL POINTS WEST
Liberty State Park
Jersey City, New Jersey
July 31, August 1 & 2



Wednesday, July 22, 2009

Wheeler del Torro @ MANCHESTER, NH -- Barnes & Noble Booksigning

Wheeler del Torro will be at a book signing in Manchester, New Hampshire on July 25th! You can pick up an autographed copy of The Vegan Scoop as well as sample some of our famous vegan ice cream!




Manchester

Barnes & Noble
1741 South Willow Street
Manchester, NH 03103
603-668-5557
2PM - 4PM

Wheeler del Torro @ BURLINGTON, MA -- Barnes & Noble Booksigning

Wheeler del Torro will be at a book signing in Burlington, Massachusetts on July 24th! You can pick up an autographed copy of The Vegan Scoop as well as sample some of our famous vegan ice cream!




Burlington

Barnes & Noble
98 Middlesex Pkwy
Burlington, MA 01803
781-273-3871
6:30PM