Sunday, April 27, 2008


Hey everyone, the meet-up scheduled for tonight, April 27th in Boston has been cancelled. We're very sorry but we are currently in NYC and will not be able to make it back to Boston in time for the event. If you have any questions, please feel free to call Wheeler at 617-216-9087. Thanks!

Wednesday, April 23, 2008

Go Green Expo 2008!

Hey everyone! We're very pleased to announce that we will be exhibiting at the Go Green Expo on April 26 from 10AM-6PM and April 27 from 10AM-3PM, at the Hilton Hotel in NYC.

Wheeler's Frozen Desserts will be serving up a total of four tasty flavors over the two-day event (2 flavors for each day) so everyone in NYC should plan on stopping by to check out some of our newest desserts!

The Go Green Expo is "A truly unique event from the ground up ... will change not only the public's perception of environmentalism but also how events like this are produced and managed." Learn more about the Go Green Expo at their website!

See you there!

What: Wheeler's at the Go Green Expo 2008!
Where: The Hilton NYC, 1335 Avenue of the Americas.
When: April 26 (10AM-6PM) & April 27 (10AM-3PM).
Tickets: $10/One day pass - $15/Two day pass.
Children under 12 and senior citizens are free.

Thursday, April 3, 2008

Wheeler's at Boston's annual Skillshare!

Hey everyone!

All Boston-area ice cream fans, this is for you guys! Wheeler's will be giving away free ice cream at this year's Boston Skillshare happening this weekend. Though the Skillshare will be going on all weekend, Wheeler will be bring his icy treats on Sunday, during the lunch hour.

This is an excellent event that we are lucky enough to have each year, and the organizing collective are fantastic. There will be more than 50 workshops teaching all kinds of skills that you can take home and use in your everyday life, and all for a donation of $3-10, on a sliding scale.

Everyone who is able to attend absolutely should, because it's a great experience. Plus, you know, free lunch and dessert!

Sunday, April 6th, from 2:15-3:15
MIT's Stat Center: 32 Vassar Street, Cambridge, MA

Hope to see you there!

Tuesday, April 1, 2008

Wheeler's in Boston Common Magazine!

Hey everyone, Wheeler's Frozen Desserts was recently featured in Boston Common Magazine this month! Here is a scan of the article.

"A celebrity favorite, Wheeler's Black Label Vegan Ice Cream has been on the dessert menus at the Grammy and Oscar fetes for the past seven years. Models live on it during New York's fashion week, and it was a popular treat at this year's Sundance Film Fesitval afterparties, says Wheeler del Torro, the culinary wizard behind this suductive sweet. And now that a salon-style ice cream bar is opening near Symphony Hall in early April, Wheeler's ice cream aficionados will have their pick of more thn 500 flavors, including blueberry cheesecake swirl and chocolate pretzel crunch. This nondairy dessert contains about a third of the calories of full-fat ice cream and half the calories of nonfat frozen yogurt. The trick? "We use soy, coconut, almond, or rice milk, alone or in combination, as the base," says del Torro, who also sells his frozen desserts online."

Be sure to pick up a free copy and check it out. Thanks!