Tuesday, April 1, 2008

Wheeler's in Boston Common Magazine!

Hey everyone, Wheeler's Frozen Desserts was recently featured in Boston Common Magazine this month! Here is a scan of the article.



"A celebrity favorite, Wheeler's Black Label Vegan Ice Cream has been on the dessert menus at the Grammy and Oscar fetes for the past seven years. Models live on it during New York's fashion week, and it was a popular treat at this year's Sundance Film Fesitval afterparties, says Wheeler del Torro, the culinary wizard behind this suductive sweet. And now that a salon-style ice cream bar is opening near Symphony Hall in early April, Wheeler's ice cream aficionados will have their pick of more thn 500 flavors, including blueberry cheesecake swirl and chocolate pretzel crunch. This nondairy dessert contains about a third of the calories of full-fat ice cream and half the calories of nonfat frozen yogurt. The trick? "We use soy, coconut, almond, or rice milk, alone or in combination, as the base," says del Torro, who also sells his frozen desserts online."


Be sure to pick up a free copy and check it out. Thanks!

4 comments:

Janet said...

nice dessert, contains about a third of the calories of full-fat ice cream and half the calories of nonfat frozen yogurt.

Happy Herbivore! said...

gorgeous photo~ congrads on the press!

http://happyherbivore.blogspot.com/

My Sweet & Saucy said...

Congratulations! How exciting!

Briggitte said...

wow thats soo cool!!!