Wednesday, July 30, 2008

FREE VEGAN LUNCH AT WHEELER'S!

Hey everyone! We have some exciting news. We will be sampling our new lunch menu featuring gourmet salads and sandwiches this Friday and Saturday (August 1 & 2) from 1PM until 3PM. Please get here early! We are sure to run out of samples. Our menu includes:


SALADS

Fresh Snapped Green Beans with Shitake Mushrooms, Romaine and Miso Dressing

Toasted Cous-Cous Salad with Fresh Ginger, Grilled Peaches, Arugula and Basil Pesto

Romaine Hearts with Chunky Beets, Pecans and Maple Vinaigrette

Palm Salad: Hearts of Palm with Avocado, Olive, Romaine, Red Onion, and Light creamy soy dressing

Green Salad: Field Greens with Cucumber, Radish, Cherry Tomato, and Citrio Sherry Vinaigrette

Yuzu Salad: Fresh Greens with Snap Peas, Carrots, Jicama, Tofu and a Japanese Lime Dressing

Caprese: Fresh Vegan Mozzarella with Sliced Tomato, Basil, and Toasted Pine Nuts

Fresh Fruit Salad: A Selection of Seasonal and Ripened Fruit

SANDWICHES

Mediterranean: Carrot, Coriander, Vegan Cheddar, Fresh Greens, and Olive Tapenade on Fresh Baked Wheat Focaccia

Caprese: Sliced Tomato, curried Tofu, and Basil on Focaccia

Cucumber: Slices of Cucumber with Vegan Cream Cheese, Mint, and a Pinch of Paprika served on White Pullman

Thai Vegetable Wrap: Shredded Savoy Cabbage, Carrot, Thai Basil and Chilies with Vinegar and Oil

Falafel Mafia: Ground Chickpea Cake, Cucumber, Nasoya Tatsiki, chopped Romaine, and Tomato in a Spinach Wrap



Also, healthy vegan picnic lunches will be available for purchase on Monday August 4th 2008!

Wednesday, July 9, 2008

Shop Hours July 9-13

Hi everyone! Our shop hours are a little different this week, so be sure to check the following schedule before stopping by.

Wednesday July 9: 1PM-9PM
Thursday July 10: 1PM-9PM
Friday July 11: 1PM-9PM
Saturday July 12: 1PM-9PM
Sunday July 13: 1PM-9PM

Hope to see you soon!

Monday, July 7, 2008

Hi everyone, we had a wonderful 4th of July in our Boston hometown! We hope everyone enjoyed the fireworks!

This weekend, we will be in San Francisco for the Renegade Craft Fair, taking place at the Fort Mason Festival Pavilion.

On Saturday and Sunday from 11AM until 7PM we will be scooping up delicious ice cream flavors peanut butter, chocolate, strawberry, and more!

So everyone on the west coast, be sure to stop by! We attended the Renegade Craft Fair in NYC and believe us, this event is not to be missed!


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What:
Wheeler's Frozen Desserts @ Renegade Craft Fair

Where:
Fort Mason Festival Pavilion in San Francisco

When:
Saturday, July 12 + Sunday, July 13
11AM - 7PM


See you there!

Tuesday, July 1, 2008

4th of July Ice Cream Extravaganza!

Hi everyone! This year we will be celebrating Independence Day by serving up delicious scoops of ice cream along the Charles River!

The Boston Pops Firework Spectacular held on the Esplanade in Boston, which includes the Edward A. Hatch Memorial Shell and Oval, is graciously hosting us for the huge 4th of July event. We will be set up on the Esplanade with our infamous ice creams and sorbets on July 4th, from 9:00AM until 10:30PM.

The celebration is free and open to the public on a first-come, first-serve basis. Plus, the esplanade is a great place to watch the fireworks! So grab some friends, a few lawn chairs, and be sure to stop by! You definitely don't want to miss this event!

What:
Wheeler's Frozen Dessert Co. @ The Boston Pops Firework Spectacular

Where:
Boston; The Esplanade along the Charles River.

When:
July 4th, 2008 from 9:00AM until 10:30PM.


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For more information about the Boston Pops Firework Spectacular, visit their website.

See you there!

Shop Hours!

Hey everyone, here are our store hours for this week.

Monday June 30th: 11AM-9PM
Tuesday July 1st: 11AM-9PM
Wednesday July 2nd: 11AM-9PM
Thursday July 3rd: 11AM-9PM
Friday July 4th: 11AM-9PM
Saturday July 5th: 11AM-9PM
Sunday July 6th: 11AM-9PM

Be sure to stop by! Happy July! :)

Saturday, June 28, 2008

New Flavors + Cupcake Ice Cream Cones!

Hi everyone! This weekend we have a ton of new, alcohol inspired sorbets! Check them out ...


Tequila Sunrise
Mojito
Blueberry Mojito
Strawberry Mojito
Red Bull + Cranberry Vodka
Red Bull + Cran/blueberry Vodka
Red Bull + Cran/strawberry Vodka
Pomegranite Martini
Strawberry Pomegranite Martini
Blueberry Pomegranite Martini
Chocolate Martini
Cranberry Cosmo
Strawberry Cranberry Cosmo


We also have customer favorites Black Raspberry and Black Raspberry Chip ice cream! Be sure to stop by and grab a scoop! Besides, you definitely don't want to miss these ...

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See you soon!

Monday, June 23, 2008

Wheeler's Update!

Hi guys! We had a great weekend attending events at Bill's Bar and Harper's Ferry, but here is an update regarding hours at our store! ...

Monday June 23: 12PM-930PM
Tuesday June 24: 12PM-930PM
Wednesday June 25: 12PM-930PM
Thursday June 26: 12PM-930PM
Friday June 27: 12PM-930PM
Saturday June 28: 12PM-930PM
Sunday June 29: 12PM-930PM

Also, here's a sneak peek at some of our new, upcoming flavors:

Blueberry Sorbet
Strawberry Sorbet
Chocolate Martini
Pomegranite Martini
Cosmopolitan
Platinum Patron Tequila Sunrise


And don't forget about our favorite flavors now available at the shop! Be sure to stop by and check these out!

Espresso Chip
Mexican Chocolate
Apple Pie Sorbet
Chocolate Coconut
Pink Grapefruit
Peanut Butter Chip
Almond Joy
Chocolate Newman O's
Espresso Newman O's
Reese's Cup
Mojito Sorbet
Crunch Bar
Vanilla Cucumber

Wednesday, June 18, 2008

Get ready, Boston!

We are launching a fleet of ice cream trucks to a hot spot near you!

Our blue, flame-engulfed trucks will be carrying a variety of a Wheeler's alcohol themed frozen delicacies such as Mojito, Black Russian chocolate chip, Kamikaze, Long Island Iced Tea, Sparkling Sake, and twenty-five other drink themed and candy inspired ice creams. The trucks will also be selling candy, toys, mixtapes, graffiti prints, as well as hand painted t-shirts.

Wheeler's brightly colored trucks will be making appearances at the following events and venues:

Thursday June 19
Summer School @ Bill's Bar
Hella Juice @ Milky Way

Friday June 20
Paper @ Harper's Ferry
The Pill @ Great Scott

Saturday June 21
Newbury Street

Tuesday June 24
Heartthrob @ Middlesex Lounge

Saturday, May 31, 2008

Hours for Week of June 1st!

Hey everyone! Here are our hours for the upcoming week.

Sunday 1:00PM - 9:00PM
Monday 11:00AM - 9:00PM
Tuesday 11:00AM - 9:00PM
Wednesday 11:00AM - 9:00PM
- - CLOSED THURSDAY - -
Friday 7:00PM - 9:00PM
Saturday 12:00PM - 9:00PM
Sunday 12:00PM - 9:00PM

We're also getting 5 flavors of our specialty bon bons this week as well as brand new ice cream flavors including sweet potato, reeces cup, bourbon pecan, grapefruit campari, cactus pear sorbet, watermelon sorbet, and apple pie. Don't forget our cakes and cupcakes are now available too!

See you soon!

Friday, May 23, 2008

This Just In!

Hey again, we have some more fantastic news! We will have ten different flavors of vegan, gluten-free cupcakes by next Friday! Here's the menu so far:

Mojito
Graham Cracker
Lemon Vodka
Peanut Butter + Jelly
Red Velvet
Chocolate Caramel
Vanilla Mint
Strawberry Banana
Coca~Cola
Chocolate Chip Cookie Dough

Happy Memorial Day Weekend!

Hi everyone! Here are our hours for the weekend:

Friday 12PM-930PM
Saturday 12PM-930PM
Sunday 12PM-930PM


We are also excited to announce our flavor list as of Friday!:

Chocolate
Sweet Maple Walnut
Ginger + Ginseng
Mint Chocolate Chip
Gunpowder Green Tea
Pink Grapefruit
Grandma Barbara Lee's Apple Pie
Champagne
Coconut
Good & Plenty Licorice
Strawberry
Vanilla Cucumber
Mango
Black Raspberry
Raul Bandito's Renegade Desperado Mexican Chocolate
Peppermint Patti
Red Wine
White Wine
Butter Pecan
Platinum Patron Mojito
Dr. Bombay's Black Russian


We're also serving up some vegan pastries ...


Chocolate Chip Cookies
Fudge Brownies
Strawberry Mousse Cake
Triple Chocolate Mousse Cake
Apricot Biscotti
Chocolate Chunk Biscotti


So be sure to stop in and try our new treats! Happy Memorial Day everyone!

Vegan Ice Cream Requests for Oprah . . .

To everyone sending us pre-paid orders of vegan ice cream to ship to Oprah, we would like to say thank you! We are honored that everyone thinks our ice cream is so tasty and are willing to pay out of their own pocket to ship to America's top talk show host. However, we have a bit of bad news. Recently we contacted Oprah's studios and apparently they do not accept unsolicited packages or samples. So unfortunately, we must ask everyone to please stop sending us pre-paid orders! We are unable to ship the ice cream to Oprah and we definitely do not want to take your money if we cannot fulfill your request. Thank you so much for thinking of us - we hope you understand!

Additionally, we would like to say THANK YOU! to everyone stopping by and picking up some ice cream + goodies at our shop. Business has been awesome and we appreciate your support!

Monday, May 19, 2008

Shop Hours!

Hi everyone, we had an awesome weekend selling ice cream at our new shop! Thanks so much for stopping by, grabbing a couple scoops and chatting with us! As we're brand new, our hours have been sort of wacky, so here is a tentative schedule for the next couple weeks.

Monday & Wednesday: 11:00AM - 9:30PM
Tuesday, Thursday, Friday: 7:00PM - 10:00PM
Saturday & Sunday: 2:00PM - 10:00PM

So if you couldn't make it this weekend, be sure to stop by!

Friday, May 16, 2008

GRAND OPENING TONIGHT!

It is our pleasure to announce that the GRAND OPENING of Wheeler's Frozen Desserts is tonight, May 16 2008!


Wheeler's Frozen Desserts is located at 334B Massachusetts Avenue, Boston. We will be open at 8PM sharp and will be serving up delicious scoops of our freshly made, dairy free ice cream until 11PM. Stop by, grab a a spoon, and hang out with us!

We will also be open on Saturday from 11AM until 11PM, and Sunday from 11AM until 9PM. So if you can't make it tonight, be sure to drop by this weekend and check out our new shop!

We are so excited for this! Hope to see you there!

Wheeler's Frozen Desserts
334B Massachusetts Avenue
May 16th 8PM-11PM
May 17th 11AM-11PM
May 18th 11AM-9PM
icecreamproject2007.com



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Monday, May 5, 2008

Wheeler's Frozen Desserts in the Beer Advocate!

Hey everyone! Christine Liu wrote an awesome article about us in the Beer Wares feature of the Beer Advocate Magazine. Here is the link the to the PDF, but this is the transcribed version in case you have trouble opening it. Thanks Christine!

Beer Wares by Christine Liu
Wheeler's Black Label Vegan Ice Cream


"Consider this pie-in-the-sky idea: Imagine any beer of your choice - a chocolatey-rich Stout, a refreshing Mexico quaff, your own genius homebrew - transformed into ice cream. Wheeler del Torro, Boston-based founder and mastermind behind his eponymous line of custom vegan ice creams and sorbets, can make that cream dream come true. With immaculately accurate flavor profile intensity, he can work anything, beer or otherwise, into a customized dessert. His repertoire is unlimited, and his specialty is alcohol-based flavors. He's done a heady Sam Adams Utopias ice cream and has been known to create a killer sorbet using entire bottles of Dom Perignon Rose.

"'I can make any flavor ice cream that you can come up with,' del Torro says. 'I can make absolutely anything.' His spin is a vegan one, mastering recipes produced without animal products or bi-products - instead of cow milk or cream, the desserts contain soy, coconut, rice or almond milk. But before you start missing the dairy, just consider that a very empathetic carnivore (i.e., me) absolutely went nuts over Wheeler's product. It really is that good. Custom flavors require at least a purchase of three gallons' worth (one batch) and del Torro 'would prefer to work with vegan-approved alcohol.' So if your selection is safe from animal filtration methods such as isinglass or bone char, you're good to go. Try not to go too crazy in the meantime thinking about enjoying a beer float with a perfectly complementary beer ice cream imparting cold, melty, frosty goodness."