Monday, May 5, 2008

Wheeler's Frozen Desserts in the Beer Advocate!

Hey everyone! Christine Liu wrote an awesome article about us in the Beer Wares feature of the Beer Advocate Magazine. Here is the link the to the PDF, but this is the transcribed version in case you have trouble opening it. Thanks Christine!

Beer Wares by Christine Liu
Wheeler's Black Label Vegan Ice Cream


"Consider this pie-in-the-sky idea: Imagine any beer of your choice - a chocolatey-rich Stout, a refreshing Mexico quaff, your own genius homebrew - transformed into ice cream. Wheeler del Torro, Boston-based founder and mastermind behind his eponymous line of custom vegan ice creams and sorbets, can make that cream dream come true. With immaculately accurate flavor profile intensity, he can work anything, beer or otherwise, into a customized dessert. His repertoire is unlimited, and his specialty is alcohol-based flavors. He's done a heady Sam Adams Utopias ice cream and has been known to create a killer sorbet using entire bottles of Dom Perignon Rose.

"'I can make any flavor ice cream that you can come up with,' del Torro says. 'I can make absolutely anything.' His spin is a vegan one, mastering recipes produced without animal products or bi-products - instead of cow milk or cream, the desserts contain soy, coconut, rice or almond milk. But before you start missing the dairy, just consider that a very empathetic carnivore (i.e., me) absolutely went nuts over Wheeler's product. It really is that good. Custom flavors require at least a purchase of three gallons' worth (one batch) and del Torro 'would prefer to work with vegan-approved alcohol.' So if your selection is safe from animal filtration methods such as isinglass or bone char, you're good to go. Try not to go too crazy in the meantime thinking about enjoying a beer float with a perfectly complementary beer ice cream imparting cold, melty, frosty goodness."

7 comments:

aTxVegn said...

What a great review. Are you heading south anytime soon?

Bonnie said...

That's a great article! Beer ice cream, now that sounds interesting! I'd like to try that [well, any kind of vegan ice cream, really].

Urban Vegan said...

Congrats! Well-deserved :)

Anonymous said...

Are you still opening a store in Boston?

Virgo Girl said...

Congrats Wheeler! You certainly can make any flavor and beer tastes better eaten with a spoon anyway.

Anonymous said...

What has happened to the Boston store? Is it still happening?? I noticed that a lot of people have asked you and you haven't answered anyone.

david said...

have you tried, like beer ice cream, purple ice cream? You must have heard about purple since it's doing a lot of rounds in the celebrity circuit and is all over the news. Its tastes amazing with everything, try it and let me know if you liked it or not. It is a health drink which is made up of 7 fruits juice and is high on antioxidants and you know about antioxidants right? it prevents premature ageing, what else do growing women want huh, LOL!! If you want more information to check whether what I am saying is right you can get it at www.drinkpurple.com . You can get it at GNC and drug stores.