Thursday, March 27, 2008

Check it out! Boston Magazine article

Hello vegan ice cream lovers! Boston Magazine just published an article all about us and how we plan on getting the world to go vegan one person at a time with our frozen desserts. Take a look...

"To the uninitiated, vegan ice cream might sound like a sorry substitute à la spelt bread or Tofurkey—a consolation prize for restricted eaters. But a bite of Wheeler's Black Label vegan ice cream in flavors like rich chocolate and boozy piña colada may call your pro-dairy leanings into question..."

We're very excited about getting such great press, and especially in a magazine of this caliber. If you enjoy seeing vegan companies get this kind of attention, please, don't hesitate to read the entire article on their site and make comments there! We've been told by a few people that there's just no widespread interest in "specialty" products like ours, which is ridiculous, because everyone loves ice cream (Seriously, have you tried the Mexican Chocolate?). We want mainstream, non-vegan-centric publications to know that vegans read their magazines, and that there really is interest in vegan products and companies.

Also in that vein, as always, please pass this article along to any and all your friends that you know support animal rights, vegan business, independent business, the vegan lifestyle, etc. Let's get a buzz going, and soon there will be no doubt in any publisher's mind: yes, readers absolutely do want to know about vegan happenings and developments.

Thanks in advance to those who do comment and share!


Dreena said...

Congrats on the article! I posted a comment, and wish you MUCH success (esp since I am one of the biggest vegan ice cream eaters out there... *some* selfish interest in your success!) ;)

Anonymous said...

When does your shop in Boston open???

Anonymous said...

Congratulations on a great article. It's too bad you're spamming the link around to all the vegblogs though.