Thursday, July 30, 2009

The Vegan Scoop & Erykah Badu on Radar Online!

Hey everyone, we recieved a nice little write-up about Wheeler's brief meeting with Erykah Badu a few weeks ago on Radar Online!



The Vegan Scoop: Much More Than Just 31 Flavors


"Erykah Badu, the Queen of Neo-Soul and a noted Vegan for more than 20 years, has found a new sweet treat to savor: Wheelers Frozen Desserts' vegan ice cream ..."

Read the rest of the review here, at Radar Online!

Shop Hours : July 31, August 1 & 2, 2009

We will open at 2PM on:

Friday, July 31st


and we will be CLOSED:
Saturday, August 1st
&
Sunday, August 2nd


We will be in New York for the All Points West Music Festival showcasing our ice cream and other vegan snacks! If you're attending the festival and you're from Boston, let us know and we'll give you a free ice cream! Thanks so much and see you next week everyone!

Tuesday, July 28, 2009

Repost reminder!: Wheeler's @ ALL POINTS WEST!

Wheeler's Frozen Dessert Co. is happy to be invited to appear at the All Points West musical festival this year!


ALL POINTS WEST
Liberty State Park
Jersey City, New Jersey
July 31, August 1 & 2



Wednesday, July 22, 2009

Wheeler del Torro @ MANCHESTER, NH -- Barnes & Noble Booksigning

Wheeler del Torro will be at a book signing in Manchester, New Hampshire on July 25th! You can pick up an autographed copy of The Vegan Scoop as well as sample some of our famous vegan ice cream!




Manchester

Barnes & Noble
1741 South Willow Street
Manchester, NH 03103
603-668-5557
2PM - 4PM

Wheeler del Torro @ BURLINGTON, MA -- Barnes & Noble Booksigning

Wheeler del Torro will be at a book signing in Burlington, Massachusetts on July 24th! You can pick up an autographed copy of The Vegan Scoop as well as sample some of our famous vegan ice cream!




Burlington

Barnes & Noble
98 Middlesex Pkwy
Burlington, MA 01803
781-273-3871
6:30PM

Wednesday, July 8, 2009

Wheeler del Torro @ MIDDLETOWN, RI -- Barnes & Noble Booksigning

Wheeler del Torro will be at a book signing in Middletown, RI on July 9th! You can pick up an autographed copy of The Vegan Scoop as well as sample some of our famous vegan ice cream!



Middletown
Barnes & Noble
Middletown Village
1311 West Main Road
Middletown, RI 02842
401-846-3313
July 9th
6:30PM

Wheeler del Torro @ HOLYOKE, MA -- Barnes & Noble Booksigning

Wheeler del Torro will be at a book signing in Holyoke, MA on July 11th! You can pick up an autographed copy of The Vegan Scoop as well as sample some of our famous vegan ice cream!



Holyoke, MA
Barnes & Noble
7 Holyoke Street
Holyoke, MA 01040
413-532-3200
July 11th
1PM


Wheeler's Frozen Dessert Co. / Blueprint Cleanse @ The Hampton's!

Wheeler's Frozen Dessert Co. will be making an appearance at the Blueprint Cleanse and Hampton's Country Day Camp seminar, July 15th through July 22nd!


Hampton's Country Day Camp
175 Daniels Hole Rd
East Hampton, NY 11975
July 15 - July 22

Wheeler del Torro @ CHERRY HILL, NJ -- Barnes & Noble Booksigning

We love meeting fellow vegan ice cream aficionados! Wheeler del Torro will be at a book signing and ice cream sampling at the Cherry Hill Barnes & Noble on July 17th!





CHERRY HILL
Barnes & Noble
911 Haddonfield Road
Cherry Hill, NJ 08002
856-486-1492
July 17 @ 6:30PM

Wheeler's Frozen Desserts @ Artscape 2009!

Wheeler's Frozen Dessert Co. is so excited to be a part of Artscape 2009, located in Baltimore, Maryland!

"America’s largest free public arts festival, Artscape features 150+ artists, fashion designers and craftspeople, including DIY/new wave crafters; visual art exhibits on and off site, such as outdoor sculpture, art cars, photography and the Janet & Walter Sondheim Prize; incredible live concerts on three outdoor stages; a full schedule of performing arts including dance, opera, theater, fashion, film, experimental music and performances by the Baltimore Symphony Orchestra; family events such as hands-on projects, demonstrations, jazz vocal and combo competitions, children’s entertainers and multiple street theater locations; and a delicious, international menu of food and beverages available throughout the site."


ARTSCAPE
Baltimore, Maryland
July 17 / July 18 / July 19
12PM-10PM / 12PM-10PM / 12PM-8PM
Mount Royal Avenue & Cathedral Street / Charles Street
Bolton Hill neighborhood & Station North Arts & Entertainment District

Wheeler del Torro @ TRIBECA, NYC -- Barnes & Noble Booksigning

Wheeler del Torro will be at a book signing in Tribeca, NYC on July 20th! You can pick up an autographed copy of The Vegan Scoop as well as sample some of our famous vegan ice cream!



Tribeca
Barnes & Noble
97 Warren Street
New York, NY 10007
212-587-5389
7PM-8PM

Wheeler's @ ALL POINTS WEST!

Wheeler's Frozen Dessert Co. is happy to be invited to appear at the All Points West musical festival this year!


ALL POINTS WEST
Liberty State Park
Jersey City, New Jersey
July 31, August 1 & 2



Thursday, July 2, 2009

Wheeler + Eryka Badu in the News!

Hey everyone, check out this post about Wheeler and Eryka Badu on Vegetarian Star! Thanks Veg Star!


Eryka Badu Likes to Do It With a Vegan Scoop


Hot, hot, hot!

She’ll never have to call Tyrone for anything because The Vegan Scoop is all she’ll ever need.

Earlier this year, Erykah Badu got some samples of Wheeler’s Frozen Desserts.

She thoroughly enjoyed them and recently had the pleasure of receiving a copy of The Vegan Scoop, a recipe book filled with tricks and trades to make your on vegan ice cream at home.


Read more here!

Wednesday, July 1, 2009

VOTE FOR US! 2009 VEGNEWS AWARDS



Hi everyone!

We've been nominated for the Best Vegan Ice Cream award for the 2009 VegNews Awards!



Please follow this link and vote for us! Thanks so much!

VOTE HERE!

Ice Cream Social & Throwed!; E-marce + Wheeler del Torro; Photos by Nicky Digital













Ice Cream Social & Throwed!; E-marce + Wheeler del Torro; Photos by Nicky Digital













NYE @ WHEELER'S! W/ THROWED, E-MARCE via NICKY DIGITAL













NYE @ WHEELER'S! W/ THROWED, E-MARCE via NICKY DIGITAL











Eryka Badu Plans to "Do It At Home" with The Vegan Scoop



Author and vegan chef Wheeler del Torro presents Erykah Badu with a copy of his latest recipe book, The Vegan Scoop (Fair Winds Press/June 2009/$19.99 paperback) during a chance meeting in Brooklyn last weekend. “I heard she was looking for a great vegan ice cream so I shipped her over 15 samples earlier this year,” said del Torro. Badu, a vegetarian for over 20 years and a vegan for 10, became an instant fan of del Torro’s “faux” creams made of soy and nut milk blends and 100 percent vegan-certified ingredients. “I love this ice cream,” said Badu of Wheelers Frozen Deserts. “I can’t wait to make it at home.”

About the The Vegan Scoop by Wheeler del Torro
Wheeler del Torro is the founder of Wheeler's Frozen Dessert Co. and owner of Wheeler’s CafĂ© and Vegan Ice Cream Parlor, in Boston, MA. After years of experimenting with texture, color and flavor, and using innovative technology, Wheeler created a vegan ice cream that rivals “the real thing.” His book, The Vegan Scoop (Fair Winds Press/June 2009/$19.99 paperback) brings the pleasures of the ice cream shop into the home with 150 rich and creamy recipes for delicious frozen desserts. The recipes feature all vegan-certified ingredients, making them suitable for both vegans and those looking for dairy alternatives.

The Vegan Scoop
By Wheeler del Torro
Fair Winds Press, Publishing June 2009
$19.99, paperback
ISBN: 978-1-59233-392-9
240 pages, 40 full-color photos