Wheeler's been getting all the details ready for his trip to Miami (check out this post for all the information), and boy, are you guys in Florida in for a treat! Of course, it would ruin the surprise to tell you all about the brand new flavors of both sorbets and ice creams that will be debuted in advance, but Wheeler wanted to drop these little hints:
Hi again everyone! If you are anywhere in the vicinity of New York, this is for you: get out your calendars, Slingshots, PDAs, whatever you use to keep track of your oh-so-busy social lives and reserve the afternoon of Sunday, February 24th.
That's right! Wheeler and several coolers full of his famous vegan treats will be returning to the city for another ice cream social. Hopefully this time the weather won't be so very chilly.
We don't have a location for this event yet, because we're on the lookout for one. If you know of a space that can accommodate 50-60 people, and that is preferably in Manhattan or Brooklyn, please tell us! Your basement, a gazebo somewhere warm, just let us know!
Wheeler's is super excited to announce that we have created two new ice creams that feature Sweet and Sara's amazing vegan marshmallows! Keep checking back here to see what other amazing things we whip up with our new marshmallow-making best friend Sara. These flavors are fantastic and you definitely don't want to miss out on them:
Sweet and Sara Hot Chocolate - Our classic double chocolate with tons of Mexican chocolate marshmallows mixed in to make it nice and gooey in all the right places.
Ambrosia - Made with Sweet and Sara toasted coconut marshmallows, mandarin oranges, banana and coconut, you'll have to try it to believe it! Pretty appropriately named, this ice cream could certainly satisfy the entire population of Mount Olympus!
And if you're wondering how to get your hands on these flavors, I'll tell you right now that we're still looking for people to organize Taste Teams. Sign up and let us know exactly what works, what doesn't, and of course get a preview of all the newest concoctions out of the Wheeler's kitchen! See this post for details.
Hello vegan ice cream lovers!
Have we got some exciting news for you! Wheeler's Black Label is going to be testing out a bunch of new flavors for the new year, and we're hoping that they'll be successful enough to take the vegan dessert world by storm and kick some booty. To do this, we need your help! Yes, you, gentle citizen of the internet!
Wheeler has decided to expand our test kitchen taste testers beyond us humble office staff and any random people in the vicinity of Wheeler's HQ.
We need volunteers to organize Wheeler's Tasting Teams in cities all over the US. As a representative of your city's team, you, the leader, will be responsible for rounding up a group of articulate connoisseurs who love ice cream and can give honest, constructive feedback, and hold formal ice cream tasting events for our new flavors. Wheeler's will send each team leader sample packs of different ice creams, the team leader will document critiques for our designers, send them back to us, and you'll have been a part of the process that makes Wheeler's the best vegan ice cream around!
Interested tasters and team leaders should shoot us an email ( icecreamproject2007@yahoo.com) telling us what city you can represent, and how you plan to conduct this event!
Good luck!
We want to thank everyone to turned out to support us and celebrate the love of vegan ice cream this past weekend in San Francisco! You guys are awesome, and it was great to meet so many of you that we'd previously only known from the internet. We hope you had as much fun as we did! :)
Speaking of how much we love you guys, we're putting our ice cream where our mouth is (yum!) and calling for suggestions for new flavors. We always love feedback from the people who matter to us most: the folks who love our product, and particularly the creative-minded food geniuses we've met either in real life or online. Comment here to send in your suggestions, and they'll be formulated and whipped up for the lucky folks in the taste testing department. If they're truly excellent, you might see the flavor you invented at a Wheeler's event soon!
So.... show us what you got!
Hello all! I know I already posted about this, but here's a reminder and more details:
This weekend, Saturday & Sunday, Wheeler's will be being served/sold at Cultural Survival's winter bazaar! This is a really great event that will combine handmade crafts (perfect for unique holiday gifts!) with some fantastic ice creams. Even more exciting, we will be debuting a bunch of new flavors, never before tasted outside of test runs! The available flavors will be:
