Wheeler's Black Label Vegan Ice Cream: October 2007

Wednesday, October 24, 2007

Boston Vegetarian Food Fest - WOW!

Hey all,

Wheeler's Black Label Vegan Ice Cream launched a couple days ago by participating in the Boston Vegetarian Food Festival this past Saturday. We had such an amazing response and we're thankful for the support of everyone who stopped by - especially those who went home and blogged about us later!

We also wanted to let people know that Wheeler's will be scooping up our awesome signature flavors at MASSMARKET on Sunday, October 28 (from 10AM-5PM) at MassArt. The first 50 folks to stop by our booth will get a free kiddie-size cup of our chef's choice of delicious dessert.

Thanks again, everyone who visited us last weekend to let us know what you think!

THE VEGAN SCOOP IS HERE ...

CHECK OUT OUR BRAND NEW BOOK, THE VEGAN SCOOP TO BE RELEASED JUNE 2009!

"The Vegan Scoop brings the pleasures of the ice cream parlor into the home with 150 recipes for delicious frozen treats that are so rich and creamy, they’re better than the “real” thing. Developed by vegan hipster Wheeler del Toro of Wheeler’s Frozen Desserts, these “faux” creams feature soy and nut milk blends and 100 percent vegan-certified ingredients, making them suitable for both vegans and those with lactose intolerance and other dairy aversions.

With a few simple churns of the ice cream maker, you can bring Wheeler’s delicious and innovative desserts into your own home. Chapters are devoted to innovative flavor “inspirations,” and cover everything from Caribbean & Island Flavors to Healthy Flavors to Aphrodisiac Flavors. Two final chapters will cover toppings, mix-ins, and ice cream vessels and desserts.

Wheeler del Torro, (Boston) is the founder and owner of Wheeler’s Frozen Desserts www.icecreamproject.com, a microcreamery based in Boston that produces vegan ice cream using soy, coconut, rice, and almond milks. His ice cream has been featured in Boston Magazine and on the popular website Daily Candy. He opened his first store this year in Boston, and plans on opening a sister shop to the Boston location in L.A. soon."

Support the Blind Judo Foundation!

The Ice Cream Project has been steadily working on a documentary about the Blind Judo Foundation and their Olympic accomplishments. The fascinating documentary will be released in the near future! For now, here is some further information about the Blind Judo Foundation and their mission.

The Blind Judo Foundation continues to introduce and create champions of blind and visually impaired individuals through the sport of Judo. As a nonprofit organization we constantly seek funding and sponsors to support those brave individuals willing to step on the Judo mat. Unfortunately Paralympians do not get the same financial support or media coverage as Olympians yet they meet the same requirements, standards and compete at the same venues.

Donate to the Blind Judo Foundation!

Wednesday, October 24, 2007

Boston Vegetarian Food Fest - WOW!

THE VEGAN SCOOP IS HERE ...

Support the Blind Judo Foundation!

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