Boston Vegetarian Festival 2009!

Hi everyone, we are happy to announce that the annual Boston Vegetarian Festival is this weekend! Now extended to two full days in length, the Festival kicks off on Saturday, October 31 and continues on Sunday, November 1st. There will be plenty of free food, cooking demonstrations, and guest speakers including none other than Wheeler del Torro himself. Wheeler will be speaking at 5:15PM on Saturday with a panel of vegan and vegetarian lifestyle experts, discussing plant-based eating, becoming vegetarian, the social aspects of vegan and vegetarian diets, as well as answering audience questions.

Our Festival brings together an amazing array of vegetarian natural food providers, top national speakers and chefs, and educational exhibitors in a fun and welcoming environment. It is a chance to talk directly to food producers, learn the newest items in the marketplace, taste free food samples, shop at show special discounts, or simply learn what vegetarian foods are available and where you can find them!

Whether you are a longtime vegetarian or vegan, or someone simply wanting to add more healthy and delicious foods to your meal repertoire, or if you are just curious what it's all about, you are welcome here! We offer you free admission, free food sampling, free speaker presentations, free parking and a T stop across the street.





Boston Vegetarian Festival
Reggie Lewis Athletic Center
1350 Tremont Street, Boston, Massachusetts
Saturday, October 31, 2009, 10AM - 6PM
Sunday, November 1, 2009, 10AM - 4PM

Free admission, free parking.
Closest MBTA stop: Orange line, Roxbury Crossing or #66 bus

Wheeler will be speaking at 5:15PM, Saturday October 31 and will be signing copies of The Vegan Scoop immediately following.

SEE YOU THERE!

Common Gets "The Vegan Scoop" from Chef Wheeler del Torro during Maxwell, Common and Chrisette Michele Tour at the Verizon Center

Wheeler Introduces New Fall Flavors
Common Describes Himself as a "Maple, Butter Pecan and Walnut Brotha"



High-res images are available here.

Author and vegan chef Wheeler del Torro gives actor and rapper Common a copy of his latest recipe book, The Vegan Scoop, along with some ice cream samples backstage afer the Maxwell, Common, Chrisette Michele concert at the Verizon Center in Washington DC. Common, once a vegan and now a vegetarian, couldn't wait to dig into the Hot Chocolate with Chocolate Chip flavored pints. "Wow, this is some good stuff," said Common of Wheeler's Frozen Desserts. "I'm a maple walnut, butter pecan kinda brotha," said Common when asked his favorite flavors.

Del Torro Offers a Healthy Alternative to Dairy during the Fall/Winter Holiday

Just in time for Thanksgiving and Christmas, Wheeler introduces several new holiday flavors including Pumpkin Pie, Butternut Squash, Sweet Potato Pie, Cranberry Sorbet, Mint Hot Chocolate and Peach Cobbler. Contact veganicecream@verizon.net for photos, info and samples while supplies last.

About The Vegan Scoop by Wheeler del Torro
Wheeler del Torro is the founder of Wheeler's Frozen Dessert Co. and owner of Wheeler's Cafe and Vegan Ice Cream Parlor in Boston. After years of experimenting with texture, color, flavor and innovative technology, Wheeler created a vegan ice cream that rivals "the real thing." His book, The Vegan Scoop (Fair Winds Press/June 2009/$19.99 paperback) brings the pleasures of the ice cream shop into the home with 150 rich and creamy recipes for delicious frozen desserts. The recipes feature all vegan-certified ingredients, making them suitable for both vegans and those looking for dairy alternatives.

Wheeler del Torro, Wheeler's Frozen Dessert Co. @ Green Festivals in Washington D.C., Oct. 10-11 2009

Hi everyone, this weekend we will be in Washington D.C. for the annual Green Festival! Taking place October 10th-11th, Green Festival is the largest Green Event in the nation. We will be serving up a TON of our specialty vegan ice cream flavors, so be sure to check out the event if you're in the area!

"At Green Festivals™, a joint project of Global Exchange and Green America, we’re celebrating what’s working in our communities—for people, business and the environment. Here, green means safe, healthy communities and a strong local economy. Join us at the nation’s premier sustainability events, where you will see the best in green. Enjoy more than 125 authors, leaders and educators; great how-to workshops; cutting-edge films; fun activities for kids; organic beer and wine; delicious vegetarian cuisine and diverse live music."

Green Festivals™
Washington D.C.

October 10-11, 2009
Saturday 10AM - 7PM
Sunday 11AM - 6PM

Washington Convention Center
801 Mount Vernon Place, NW
Washington, DC 20001

See you there!

Wheeler del Torro, Wheeler's Frozen Dessert Co. featured on Vegetarian Star!

Hey everyone, check out this great article that the animal-friendly blog, Vegetarian Star, posted about Wheeler's encounter with Erykah Badu. Thanks Veg Star! Enjoy!

"A recent article at CNN touches on celebrity foodies and opens up with none other than vegan ice cream company Wheeler’s Frozen Ice Cream.

Owner of Wheeler’s, Chef Wheeler del Torro, discusses how shipping his goodies to Erykah Badu got him some exposure ... "

Check out the full article here. Thanks Vegetarian Star!

Wheeler del Torro, Wheeler's Frozen Dessert Co. @ Crafty Bastards in D.C.!

Hi everyone! We will be in Washington D.C. area on Saturday, October 3rd, participating in this year's Crafty Bastard Arts and Crafts Fair, sponsored by Washington City Paper.

We will be serving up various flavors of vegan, dairy-free ice cream at the event, as well as signing copies of our newest cookbook, The Vegan Scoop: 150 Recipes for Dairy-Free Desserts that Taste Better Than the "Real" Thing. Event details follow. (We're also interested in volunteers, so if you'd like to help us scoop some vegan ice cream that would be awesome as well! Just email us (icecreamproject2007@yahoo.com) and we'll give you further details!)

Crafty Bastards
Arts & Crafts Fair
Saturday, Oct. 3, 10AM-5PM
Washington D.C., Adams Morgan
web: washingtoncitypaper.com/craftybastards
twitter: twitter.com/craftybastards

REMINDER POST: Wheeler del Torro, Wheeler's Frozen Dessert Co. @ NE Dessert Showcase in Boston!

Hi everyone! Next weekend, Wheeler del Torro will be taking part in the NE Dessert Showcase held in Boston at the Longwharf Marriot! Please stop by! We will be serving up free samples of our vegan ice cream and signing copies of The Vegan Scoop. Details follow. Hope to see you there!

WHERE
Marriott Long Wharf, 296 State Street, Boston

WHEN
Saturday, September 26th, 2009

TIME
11:00 AM to 4:00 PM (Cocktail reception 4:00PM-6:00PM for VIP ticketholders)

Opening Night Party for Exhibitors, Media & Everyone with a ticket: Friday, September 25, 2009

7:00PM to 9:00PM – Cocktail Networking & Opening Night Party
9:00PM to 2:00AM – Concert

Showcase Schedule, Saturday, September 26, 2009

9:00AM to 11:00AM – Trade-only Hours for B2B Networking
11:00AM to 4:00PM – Showcase Opens to the Public
4:00PM to 6:00PM – VIP Ticket, Exhibitor & Media Reception
7:00PM to 10:00PM – After Party

BUY YOUR TICKET HERE!

REMINDER POST: Wheeler's Frozen Dessert Co. @ Berklee Beantown Jazz Festival 9/26

Hi everyone! Wheeler del Torro of Wheeler's Frozen Dessert Co. will be hosting an ice cream sampling and book signing at this year's 9th annual Berklee Beantown Jazz Festival! Be sure to stop by the event - it looks like it's going to be huge this year!

Berklee Beantown Jazz Festival
September 26th, 2009
Columbus Avenue between Burke Street and Massachusetts Avenue
Boston, Massachusetts
Beantownjazz.org
(866)410-JAZZ (5299)

See you there!

Wheeler del Torro, Wheeler's Frozen Dessert Co. welcomes new Culinary Rescue team member Idris Elba!

Wheeler's Frozen Dessert Co. is excited to announce our newest Culinary Rescue (TM) member, Idris Elba, also known as Russell "Stringer" Bell on hit HBO television show "The Wire".

As a DJ and recording artist under the moniker DJ Big Driis & Big Driis the Londoner, Idris is going to be DJing our culinary events and rescues around the country and in Europe. We're so excited to start working with Idris and can't wait for our next event!

Click here to listen to a few of Idris' tracks on Myspace!

Wheeler del Torro, Wheeler's Frozen Dessert Co. reviewed on Vegan in the Sun: Caribbean Vegan Delights!

Hi everyone! The awesome blog, Vegan in the Sun: Caribbean Vegan Delights reviewed a recipe out of The Vegan Scoop for soursop ice cream. The post has some beautiful pictures so we advise everyone to check it out!

"The milky thick texture of the soursop makes it an excellent fruit for a creamy ice cream based. I purchased some cookbooks last week and one I was reading through was the Vegan Scoop by Wheeler del Torro. In the book is a bunch of island flavours but I did not see the more obvious one soursop. I took it upon myself to make a soursop ice-cream recipe this morning..."

Read the full article here!

Thank you, Vegan in the Sun!

Wheeler del Torro, Wheeler's Frozen Dessert Co. at NE Dessert Showcase in Boston!

Hi everyone! Next weekend, Wheeler del Torro will be taking part in the NE Dessert Showcase held in Boston at the Longwharf Marriot! Please stop by! We will be serving up free samples of our vegan ice cream and signing copies of The Vegan Scoop. Details follow. Hope to see you there!

WHERE
Marriott Long Wharf, 296 State Street, Boston

WHEN
Saturday, September 26th, 2009

TIME
11:00 AM to 4:00 PM (Cocktail reception 4:00PM-6:00PM for VIP ticketholders)

Opening Night Party for Exhibitors, Media & Everyone with a ticket: Friday, September 25, 2009

7:00PM to 9:00PM – Cocktail Networking & Opening Night Party
9:00PM to 2:00AM – Concert

Showcase Schedule, Saturday, September 26, 2009

9:00AM to 11:00AM – Trade-only Hours for B2B Networking
11:00AM to 4:00PM – Showcase Opens to the Public
4:00PM to 6:00PM – VIP Ticket, Exhibitor & Media Reception
7:00PM to 10:00PM – After Party

BUY YOUR TICKET HERE!

ATTN: Boston! Wheeler's Frozen Dessert Co. @ Berklee Beantown Jazz Festival!

Hi everyone! Wheeler del Torro of Wheeler's Frozen Dessert Co. will be hosting an ice cream sampling and book signing at this year's 9th annual Berklee Beantown Jazz Festival! Be sure to stop by the event - it looks like it's going to be huge this year!

Berklee Beantown Jazz Festival
September 18-26th, 2009
Columbus Avenue between Burke Street and Massachusetts Avenue
Boston, Massachusetts
Beantownjazz.org
(866)410-JAZZ (5299)

See you there!

Wheeler del Torro, Wheeler's Frozen Dessert Co. at stART on the Street!

Hi everyone, Wheeler del Torro of Wheeler's Frozen Dessert Co. will be serving up our vegan ice cream and signing copies of The Vegan Scoop at the StART on the Street event in Worcester this weekend.

With an expected 25,000 attendees, 250+ artists and crafters, and 20+ performers, stART on the Street will be an awesome event that you should definitely not miss!

Who
Wheeler del Torro of Wheeler's Frozen Dessert Co.

What
Vegan ice cream sampling and The Vegan Scoop book signing!

Where
Park Ave, between Highland and Pleasant St.
Worcester, Massachusetts

When
Sunday September 20, 2009
11:00AM to 5:00PM
(rain date September 27)


See you there!!

Wheeler del Torro, Wheeler's Frozen Dessert Co. at Saratoga Springs NY VegExpo!

Hi everyone, Wheeler will be doing another event this weekend in Saratoga Springs, NY! We will be attending the NY Vegetarian Expo hosted by The Albany Vegetarian Network Inc. Please stop by! We will be serving up vegan ice cream all day as well as signing copies of our book, The Vegan Scoop. Details follow.

Who
Wheeler del Torro of Wheeler's Frozen Dessert Co.

What
Vegan ice cream sampling & book signing

Where
Saratoga Springs City Center
522 Broadway
Saratoga Springs, NY 12866

When
Saturday, September 19th
10:00AM to 5:00PM

Why
"To bring together and promote the global health benefits of green sustainable living, environmental awareness, and compassion for animals and all beings while highlighting their relationship to a plant-based diet.

Details
Free admission, on-line registration for attendees. Free parking! Expo features educational exhibits regarding animals, green living and healthy eating/living & nationally renowned speakers including Erin Williams of the Humane Society.

Hope to see you there!

Wheeler del Torro's Motivational Speech: The Vegan Scoop Preface

Hi everyone, here's a short video clip and preview of Wheeler del Torro's Motivational Speech: The Vegan Scoop. Enjoy!

Wheeler del Torro's Motivational Speech (Quotes)

Hi everyone, here is a short video clip & preview of Wheeler's motivational speech! Enjoy!